What is SEO ? The Expansion of the Internet as a Marketing Sales Information Tool

Dec 10, 2008

The question  or questions initially may well  be – what is SEO and why is it of value to myself or my business / promotion ?

The answer is plenty.  The internet is becoming more and more the means of promotion and marketing.  It used to be the newspaper .  It used to be the “Yellow Pages”  where the very effective slogan and phrase was “Let your Fingers do the Walking !”.

What the phrase let your fingers do the walking invoked is the question and comparison – “Why drive across town and wait when you can simply pick up the phone and ask.”  Well if a phone call or calls could do the trick then the internet is the master.  More and more information , some highly technical , is at your fingertips. On top of that there are plenty , indeed no shortage of people willing to help you on the spot or promptly enough.  On top of that there is a vast myriad of products and product information readily available at your fingertips or more specifically keyboard.  So even without considering the high cost of gas more and more consumers are asking themselves – Why should i get in the car and drive or even phone when i can obtain a wealth of information and help on the internet.

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