There is no or little doubt about it that TV – Television is a terrible medium
Its one way , no interaction and in most cases its just pablum for the masses to have them watch ads. Ads and advertisers after all are what pay for the networks and the “entertainment”.
Yet the overall quality of programming has just plummeted . It used to be that there were 3 networks / channels in a given area and even when tv was in its infancy with only 1 channel live in an area- there was something to watch.
Not in 2010 . Its a case of television and ad execs following a formula - this ratio or count is of point ought 1 (.01 %). Of course its a matter of numbers. Yet not long ago one could predict the demise of the tv ratings and even networks. It was hard times predicted for upcoming tv / entertainment industry execs. After all look at the recording industry sales numbers.
Kids have much more options now. With the internet and computers now – on msn , skype or facebook they might meet a new girlfriend / boyfriend whereas watching TV one could guarantee 100 % that that could never ever happen . 100 % guarantee. Add to the mix the popularity and growth of social networks.
Yet don’t count out the inertia of Television and the fact that some people “have no lives”. TV not only serves as their community but their whole life and its outlook.
Note the following 2 pages. They are the carefully and detailed laid out schedule of a person who mounts and plans their whole life – day in day out , week in week out , hour per hour planning and checking off the watching of Television reality shows. “Some Reality”
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Nothing in life – politics or the internet is new so to speak
On top of that most wars and hostilities long after the battle and emotions have ended usually involves riches to be had – usually if not always in the form of minerals such as gold , diamonds and gemstones , black gold – oil or uranium
In this case the riches involves the internet and access to the black gold of advertising revenues
It used to be that people and potential customers had to physically ravel to your place of business – in the restaurant business the three most important factors to the success of any business were three things “location , location and location”
With the internet and virtual business its not physical location but rather virtual location and rankings
Google had been able to play coy and out of the debate of net neutrality – that is that the internet is free and democratic and that “everyone ‘ deserves the same treatment in rankings and prevalence on the internet and world wide web
A troubling development in this debate and battle has been Google ( with all its power) acquiescing to the broadband industry in a joint workup proposal to the Federal Communications Commision FCC in the US that somehow broadband wireless networks will have different terms and rules applied to these internet networks than the standard wired networks
Indeed in the FCC Google-Verison joint proposal seven key components are detailed. Chief among these is that somehow wireless broadband providers would not have to abide by policies and regulations mandated to “net neutrality”
The interesting point is that America’s internet practices and infrastructure rules and guides the industry and whole world. Sure though America ( and even Al Gore) invented the internet. America may be behind when it comes to broadband market penetration to such market leaders such as South Korea and Canada. Yet look at hosting of sites ( web hosting) as per ip. The highest majority ( and even foreign hosts such as Indian) mainly seem to be in the US. Not even in such industrialzied areas such as Europe and the UK.
Some of this may be communications availability , lack of hampering rules and inexpensive power costs
Woe behold us if Mr. Obama has his way with “cap and trade”
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To most computer users and internet browsing types – most of unfamiliar if not aware of the even greater powers that avail themselves to their servants – Google , Yahoo and a host of other specialized search engines
One size does not fit all- if there was one search engine that pleased all there would be no alternative products
Yet there are
Even though Google may appear to be so intuitive and be able to work with sentences “How do I …. Asus ….laptop ….Ibm” or “What is the best restaurant in Edmonton for Pizza”
most internet types do not realize that in the end the basis of all – and of their searches is “Boolian Logic”
Utilize Boolean logic for more powerful as well as more precise searches
Here are some tips and guidelines courtesy of Google :
Watch a video on using advanced search.
Advanced search operators are query words or symbols that perform special actions in Gmail search. These operators allow you to find what you’re looking for quickly and accurately. They can also be used to set up filters so you can organize your inbox automatically. Some of the most useful operators are listed below.
You can also use advanced search operators by clicking on Show search options beneath the Gmail search box.
Operator Definition Example(s)
from: Used to specify the sender Example: from:amy
Meaning: Messages from Amy
to: Used to specify a recipient Example: to:david
Meaning: All messages that were sent to David (by you or someone else)
subject: Search for words in the subject line Example: subject:dinner
Meaning: Messages that have the word “dinner” in the subject
OR Search for messages matching term A or term B*
*OR must be in all caps Example: from:amy OR from:david
Meaning: Messages from Amy or from David
-
(hyphen) Used to exclude messages from your search Example: dinner -movie
Meaning: Messages that contain the word “dinner” but do not contain the word “movie”
label: Search for messages by label*
*There isn’t a search operator for unlabeled messages Example: from:amy label:friends
Meaning: Messages from Amy that have the label “friends”
Example: from:david label:my-family
Meaning: Messages from David that have the label “My Family”
has:attachment Search for messages with an attachment Example: from:david has:attachment
Meaning: Messages from David that have an attachment
list: Search for messages on mailing lists Example: list:info@example.com
Meaning: Messages with the words info@example.com in the headers, sent to or from this list
filename: Search for an attachment by name or type Example: filename:physicshomework.txt
Meaning: Messages with an attachment named “physicshomework.txt”
Example: label:work filename:pdf
Meaning: Messages labeled “work” that also have a PDF file as an attachment
” ”
(quotes) Used to search for an exact phrase*
*Capitalization isn’t taken into consideration Example: “i’m feeling lucky”
Meaning: Messages containing the phrase “i’m feeling lucky” or “I’m feeling lucky”
Example: subject:”dinner and a movie”
Meaning: Messages containing the phrase “dinner and a movie” in the subject
( ) Used to group words
Used to specify terms that shouldn’t be excluded Example: from:amy (dinner OR movie)
Meaning: Messages from Amy that contain either the word “dinner” or the word “movie”
Example: subject:(dinner movie)
Meaning: Messages in which the subject contains both the word “dinner” and the word “movie”
in:anywhere Search for messages anywhere in Gmail*
*Messages in Spam and Trash are excluded from searches by default Example: in:anywhere movie
Meaning: Messages in All Mail, Spam, and Trash that contain the word “movie”
in:inbox
in:trash
in:spam Search for messages in Inbox, Trash, or Spam Example: in:trash from:amy
Meaning: Messages from Amy that are in Trash
is:starred
is:unread
is:read Search for messages that are starred, unread or read Example: is:read is:starred from:David
Meaning: Messages from David that have been read and are marked with a star
cc:
bcc: Used to specify recipients in the cc: or bcc: fields*
*Search on bcc: cannot retrieve messages on which you were blind carbon copied Example: cc:david
Meaning: Messages that were cc-ed to David
after:
before: Search for messages sent during a certain period of time*
*Dates must be in yyyy/mm/dd format. Example: after:2004/04/16 before:2004/04/18
Meaning: Messages sent between April 16, 2004 and April 18, 2004.*
*More precisely: Messages sent after 12:00 AM (or 00:00) April 16, 2004 and before April 18, 2004.
is:chat Search for chat messages Example: is:chat monkey
Meaning: Any chat message including the word “monkey”.
deliveredto: Search for messages within a particular email address in the Delivered-To line of the message header Example: deliveredto:username@gmail.com
Meaning: Any message with username@gmail.com in the Delivered-To: field of the message header (which can help you find messages forwarded from another account or ones sent to an alias).
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Social networking is the dominant growing field – lucrative city . And yet in one quick flash Google Wave – the Wave is gone – goodbye
What happened ?
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The question remains in this day and age – is the internet a simple replacement for old forms of media or a lot more
Newspapers, who are called by some in the SEO and advertising / marketing trade “Dead Tree Media” used to be at the forefront for ads in many areas – automobile car and truck ads for example. The auto dealers could not live without this promotion – it was the most cost effective means of getting customers to their doors.
All in all it was mainly a “numbers” and percentages game.
If you watch people flipping through a newspaper in a coffee or donut shop you will notice that they just flip pages and scan ads
Ads that are too busy - have tons of vehicles , or who put in non-auto specials on their ad copy ( say for example photos of the dealership building or photos of people) lose effect and advantage. Its a case of too many points on the page – well none get through
So the question now in 2010 – is the internet just a posting board for ads – that are flashed across to readers and hopefully buyers being all a percentage game or is the internet a research tool for buyers and consumers as well ? Which is more important and valid ? Or is a case of non-homogeneous markets segmented by both age and education ?
The answers are not clear yet by any ways or means.
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Its all about final effect on the consumer when it comes to advertising and the internet. Human beings have the ability to take in more and more information – yet at some point they are saturated. “That is all folks”. Its not about control of another person it s about efficiency , effectiveness and in essence getting them to buy or sign up for your product or service. Anything else is foolish lip service.
Yet how often do we forget this rule of final effect and effectiveness . It may be about the whiz bang technology that we are so impressed with. After all Moore’s Law states how computer hardware and processing abilities march inexorably onwards and upwards. Yet in the end consider the poor person subjected to a complex message. Yet end in the end remember simply to focus on one thing and one message point , that is it.
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A year of so ago a prominent – forward thinking and innovative ( at least in his mind) businessman was complaining bitterly – “And another thing these people running businesses out of their houses and homes are not paying business taxes”
Well it may be true that city , provincial state and federal governments are not far behind in figuring out how to work the taxes , this will take some time due to the bureaucratic structure and system. We may well living in a “golden age” or perhaps not. Add to this the benefit in terms of costs of being able to use residential as opposed to business phone and internet rates.
Here is a most amazing discovery by the financial magazine Forbes. If Forbes is only just realizing how the landscape has changed – then government and government agencies must be somewhat further back.
Sales tax collection compliance among eBay sellers is “alarmingly low,” says a new academic study published as states look for ammunition to bolster tax-collection laws.
When Georgia State University Economics Professor James Alm and Mikhail I. Melnik, an assistant professor of economics at Niagara University, downloaded and analyzed data on all consumer electronics sold on eBay during a 24-hour-period in July 2007, they found that only 18% of sellers bothered to collect sales tax even on sales to buyers within their own states. Under current federal law, an online seller has to collect sales taxes on purchases by buyers in his home state, but not on those by buyers from other states in which he has no physical presence, or “nexus.” States generally exempt residents who aren’t in business and make only “occasional” sales–say at a garage sale–from this requirement.
Not surprisingly, the new study, which appears in the National Tax Journal, found compliance rises dramatically with the size of the merchant. But Melnik said in an interview that he was surprised to find that even among eBay sellers with 10,000 to 15,000 ratings–meaning they have had that many unique customers and hardly qualify as “occasional” sellers–only half bothered to collect sales taxes on in-state sales. “They appear to be real businesses who have decided deliberately not to comply with state sales tax,” Melnik said. “That’s a violation of law.” (EBay gives all sellers the option of having sales taxes included when the final purchase price is calculated, allowing the researchers to determine whether the taxes were being charged although not whether the taxes collected were actually remitted to the states.)
Melnik said it seems likely some merchants who aren’t collecting in-state sales taxes aren’t complying with income tax laws either. Someone who is buying and selling items as a business (even a side business) on eBay would normally report it on a Schedule C attached to his 1040. This provides better tax treatment than is afforded hobbyists selling on eBay, who legally must report their sales, but can only deduct their expenses as miscellaneous itemized deductions. (For more on tax reporting of side businesses and hobbies, click here.)
But nonreporting of eBay sales is apparently widespread. For example, in April, a U.S. Tax Court judge ruled an Internal Revenue Service revenue officer was liable for back taxes from thousands of eBay clothing sales that she hadn’t reported on her tax forms.
Beginning in 2012 (for transactions taking place in 2011 and later) credit card companies and third-party transaction handlers such as eBay and Amazon.com must report to the IRS annually the gross sales of any U.S. seller doing more than 200 transactions and $20,000 in sales per year. Congress passed this requirement in 2008 to help pay for the first-time-home-buyer tax credit.
Meanwhile, the states have been using new laws, enforcement tactics and pressure on Congress to attempt to capture more sales taxes from online sales. New York, North Carolina and Rhode Island have passed novel laws that attempt to force big online out-of-state retailers such as Amazon and Overstock.com to collect their sales taxes based on the location of the companies’ affiliate sellers. Those laws are being challenged in court, as is a new Colorado “big brother” law that requires certain out-of-state merchants to either collect the tax or advise customers of their (widely ignored) obligation to pay it over to their state if the merchant doesn’t collect it. With state and local sales taxes nationwide now averaging a record 8.6%, billions of dollars in revenue a year are at stake nationwide.
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The internally generated Gmail – Google mail – ads is that they present an example of Google using it’s own technology in reverse. Reverse engineering by not only the masters – but those who know the internal rules of how the systems work and do not work. As well more advanced strategies , tools and even testing by the Google masters may be in play. How do they know and how do they not know ?
Are there thresholds ? New mail ? Old mail ? Emails opened more often. Types of emails saved or opened more often?
What of recipients – how often , how often does the person sending the emails change ? How many emails sent , or to whom , how often each ? The questions go on and on no doubt about it.
Yet one must always remember in the analysis – that it is Google and their team involved with Gmail who are setting the stage and following rules
They know . Yet SEO people for the most part are making only intelligent , or hopefully intelligent, educated guesses and then following up on their hunches. Yet change a variable and the results may not be the direct end result of the change in variable. Often results are serendipity masquerading as real direct a to b causal end results.
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Still more notice , puzzle and admiration of the targeted Adword type ads that Gmail runs in its shadows ( almost silently and unnoticed by most Gmail users. After all Google / Gmail will proudly advise its users - why delete when Gmail gives you “unlimited space” – that is until a Gmail user finds innovative means to employ this “surplus” or “extra” space that is of course 100 % theirs to use for something more innovative – such as storing programs online ( that was worked in the warnings as a forbidden exercise . Programs that a user tries to store in Gmail as an archive are deemed a non storeable virus) or perhaps the user tries to use one of the innovative programs that will use Gmail space as a FTP. Yet overall one might say why bother when server space is just so cheap and inexpensive anyways. Still there is always the challenge of it all , and of course the hardly promoted MSN product to use if need be .
What is interesting about the right pane Gmail ads is their targeting in relation to emails sent or received. There seems to be triggers and filters. Send or receive an email about autos and guess what auto ads , send or receive an email about computers – computer theme ads , one on jobs and resumes —-
Yet send one dealing with sex or sexualy related matters and guess what . No ads. Go figure .
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Yet how does Google and Gmail determine how to choose select and delivery these targeted ads to its Gmail account holders and users?
Its all advanced SEO to a great degree in practice. Try it , notice the ads in your Gmail account right ( default settings) panel. Gmail first of all in its system scans email of users for key words and content. This was a rather a shock to the internet community when first revealed. Yet it is much more sophisticated advanced than that in process and nature.
The Google Gmail system detects which emails and their associated key words and themes are used most often , which sets are saved to the greatest degree – both in time on the system , times used , which ones are seriously archived and which ones are deleted.
The Gmail system automatically deletes “trash” and email deleted to the trash – so to a good degree those words , phrases and their ratios are enhanced and magnified for the system in the choices and choices of targeted ads and timing of delivery.
Secondly another factor in the calculations of the awarding system seems to be mail composed and “sent”. Sending and composing mail is an active , rather than passive , choice and series of choices by the Gmail client and potential consumer.
Its all in the algorithm and changing nature of the algorithms so to speak.
What is important to note for the practitioner of Search Engine Optimization SEO tactics and procedures is the nature of the tools used , their employ and levels of sophistication
If these tools are not being used in SERP Search Engine chosen Results in keyword searches and phrase resulting delivery and ranking they soon will be . Be forewarned.
All in all it can be said in life , and Google’s awarding of limitless amounts of email storage space on Gmail that there is “No such thing as a free lunch”. “Nothing is for nothing”.
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