There is no or little doubt about it that TV – Television is a terrible medium
Its one way , no interaction and in most cases its just pablum for the masses to have them watch ads. Ads and advertisers after all are what pay for the networks and the “entertainment”.
Yet the overall quality of programming has just plummeted . It used to be that there were 3 networks / channels in a given area and even when tv was in its infancy with only 1 channel live in an area- there was something to watch.
Not in 2010 . Its a case of television and ad execs following a formula - this ratio or count is of point ought 1 (.01 %). Of course its a matter of numbers. Yet not long ago one could predict the demise of the tv ratings and even networks. It was hard times predicted for upcoming tv / entertainment industry execs. After all look at the recording industry sales numbers.
Kids have much more options now. With the internet and computers now – on msn , skype or facebook they might meet a new girlfriend / boyfriend whereas watching TV one could guarantee 100 % that that could never ever happen . 100 % guarantee. Add to the mix the popularity and growth of social networks.
Yet don’t count out the inertia of Television and the fact that some people “have no lives”. TV not only serves as their community but their whole life and its outlook.
Note the following 2 pages. They are the carefully and detailed laid out schedule of a person who mounts and plans their whole life – day in day out , week in week out , hour per hour planning and checking off the watching of Television reality shows. “Some Reality”
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Nothing in life – politics or the internet is new so to speak
On top of that most wars and hostilities long after the battle and emotions have ended usually involves riches to be had – usually if not always in the form of minerals such as gold , diamonds and gemstones , black gold – oil or uranium
In this case the riches involves the internet and access to the black gold of advertising revenues
It used to be that people and potential customers had to physically ravel to your place of business – in the restaurant business the three most important factors to the success of any business were three things “location , location and location”
With the internet and virtual business its not physical location but rather virtual location and rankings
Google had been able to play coy and out of the debate of net neutrality – that is that the internet is free and democratic and that “everyone ‘ deserves the same treatment in rankings and prevalence on the internet and world wide web
A troubling development in this debate and battle has been Google ( with all its power) acquiescing to the broadband industry in a joint workup proposal to the Federal Communications Commision FCC in the US that somehow broadband wireless networks will have different terms and rules applied to these internet networks than the standard wired networks
Indeed in the FCC Google-Verison joint proposal seven key components are detailed. Chief among these is that somehow wireless broadband providers would not have to abide by policies and regulations mandated to “net neutrality”
The interesting point is that America’s internet practices and infrastructure rules and guides the industry and whole world. Sure though America ( and even Al Gore) invented the internet. America may be behind when it comes to broadband market penetration to such market leaders such as South Korea and Canada. Yet look at hosting of sites ( web hosting) as per ip. The highest majority ( and even foreign hosts such as Indian) mainly seem to be in the US. Not even in such industrialzied areas such as Europe and the UK.
Some of this may be communications availability , lack of hampering rules and inexpensive power costs
Woe behold us if Mr. Obama has his way with “cap and trade”
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To most computer users and internet browsing types – most of unfamiliar if not aware of the even greater powers that avail themselves to their servants – Google , Yahoo and a host of other specialized search engines
One size does not fit all- if there was one search engine that pleased all there would be no alternative products
Yet there are
Even though Google may appear to be so intuitive and be able to work with sentences “How do I …. Asus ….laptop ….Ibm” or “What is the best restaurant in Edmonton for Pizza”
most internet types do not realize that in the end the basis of all – and of their searches is “Boolian Logic”
Utilize Boolean logic for more powerful as well as more precise searches
Here are some tips and guidelines courtesy of Google :
Watch a video on using advanced search.
Advanced search operators are query words or symbols that perform special actions in Gmail search. These operators allow you to find what you’re looking for quickly and accurately. They can also be used to set up filters so you can organize your inbox automatically. Some of the most useful operators are listed below.
You can also use advanced search operators by clicking on Show search options beneath the Gmail search box.
Operator Definition Example(s)
from: Used to specify the sender Example: from:amy
Meaning: Messages from Amy
to: Used to specify a recipient Example: to:david
Meaning: All messages that were sent to David (by you or someone else)
subject: Search for words in the subject line Example: subject:dinner
Meaning: Messages that have the word “dinner” in the subject
OR Search for messages matching term A or term B*
*OR must be in all caps Example: from:amy OR from:david
Meaning: Messages from Amy or from David
-
(hyphen) Used to exclude messages from your search Example: dinner -movie
Meaning: Messages that contain the word “dinner” but do not contain the word “movie”
label: Search for messages by label*
*There isn’t a search operator for unlabeled messages Example: from:amy label:friends
Meaning: Messages from Amy that have the label “friends”
Example: from:david label:my-family
Meaning: Messages from David that have the label “My Family”
has:attachment Search for messages with an attachment Example: from:david has:attachment
Meaning: Messages from David that have an attachment
list: Search for messages on mailing lists Example: list:info@example.com
Meaning: Messages with the words info@example.com in the headers, sent to or from this list
filename: Search for an attachment by name or type Example: filename:physicshomework.txt
Meaning: Messages with an attachment named “physicshomework.txt”
Example: label:work filename:pdf
Meaning: Messages labeled “work” that also have a PDF file as an attachment
” ”
(quotes) Used to search for an exact phrase*
*Capitalization isn’t taken into consideration Example: “i’m feeling lucky”
Meaning: Messages containing the phrase “i’m feeling lucky” or “I’m feeling lucky”
Example: subject:”dinner and a movie”
Meaning: Messages containing the phrase “dinner and a movie” in the subject
( ) Used to group words
Used to specify terms that shouldn’t be excluded Example: from:amy (dinner OR movie)
Meaning: Messages from Amy that contain either the word “dinner” or the word “movie”
Example: subject:(dinner movie)
Meaning: Messages in which the subject contains both the word “dinner” and the word “movie”
in:anywhere Search for messages anywhere in Gmail*
*Messages in Spam and Trash are excluded from searches by default Example: in:anywhere movie
Meaning: Messages in All Mail, Spam, and Trash that contain the word “movie”
in:inbox
in:trash
in:spam Search for messages in Inbox, Trash, or Spam Example: in:trash from:amy
Meaning: Messages from Amy that are in Trash
is:starred
is:unread
is:read Search for messages that are starred, unread or read Example: is:read is:starred from:David
Meaning: Messages from David that have been read and are marked with a star
cc:
bcc: Used to specify recipients in the cc: or bcc: fields*
*Search on bcc: cannot retrieve messages on which you were blind carbon copied Example: cc:david
Meaning: Messages that were cc-ed to David
after:
before: Search for messages sent during a certain period of time*
*Dates must be in yyyy/mm/dd format. Example: after:2004/04/16 before:2004/04/18
Meaning: Messages sent between April 16, 2004 and April 18, 2004.*
*More precisely: Messages sent after 12:00 AM (or 00:00) April 16, 2004 and before April 18, 2004.
is:chat Search for chat messages Example: is:chat monkey
Meaning: Any chat message including the word “monkey”.
deliveredto: Search for messages within a particular email address in the Delivered-To line of the message header Example: deliveredto:username@gmail.com
Meaning: Any message with username@gmail.com in the Delivered-To: field of the message header (which can help you find messages forwarded from another account or ones sent to an alias).
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Social networking is the dominant growing field – lucrative city . And yet in one quick flash Google Wave – the Wave is gone – goodbye
What happened ?
Will we ever now ? Forbes predicts that Wave was the Russian Front for Google and soon predicts Google’s demise
Highly unlikely yet an insightful story and events if you are on the outside of Google
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The question remains in this day and age – is the internet a simple replacement for old forms of media or a lot more
Newspapers, who are called by some in the SEO and advertising / marketing trade “Dead Tree Media” used to be at the forefront for ads in many areas – automobile car and truck ads for example. The auto dealers could not live without this promotion – it was the most cost effective means of getting customers to their doors.
All in all it was mainly a “numbers” and percentages game.
If you watch people flipping through a newspaper in a coffee or donut shop you will notice that they just flip pages and scan ads
Ads that are too busy - have tons of vehicles , or who put in non-auto specials on their ad copy ( say for example photos of the dealership building or photos of people) lose effect and advantage. Its a case of too many points on the page – well none get through
So the question now in 2010 – is the internet just a posting board for ads – that are flashed across to readers and hopefully buyers being all a percentage game or is the internet a research tool for buyers and consumers as well ? Which is more important and valid ? Or is a case of non-homogeneous markets segmented by both age and education ?
The answers are not clear yet by any ways or means.
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