The question remains in this day and age – is the internet a simple replacement for old forms of media or a lot more

Newspapers, who are called by some in the SEO and advertising / marketing trade “Dead Tree Media”  used to be at the forefront for ads in many areas – automobile car and truck ads for example.  The auto dealers could not live without this promotion – it was the most cost effective means of getting customers to their doors.

All in all it was mainly a “numbers”  and percentages game.

If you watch people flipping through a newspaper in a coffee or donut shop you will notice that they just flip pages and scan ads

Ads that are too busy -  have tons of vehicles , or who put in non-auto specials on their ad copy    ( say for example photos of the dealership building or photos of people) lose effect and advantage.  Its a case of too many points on the page – well none get through

So the question now in 2010 – is the internet just a posting board for ads – that are flashed across to readers and hopefully buyers being all a percentage game or is the internet a research tool for buyers and consumers as well ?  Which is more important and valid ?  Or is a case of non-homogeneous markets segmented by both age and education ?

The answers are not clear yet by any ways or means.

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One usually hears of the positive effect of SEO practices.  However on the other side of the fence are tactics that a webmaster and marketer should avoid.  Such tactics are short sited if not downright foolish.  SEO can well be a two sided effector of change good and bad.  If a problem has been made , or a major mistake in practice and procedures is made – who do you contact ?  Whom do you speak to.  Add to that cases where such tactics ,  tools and procedures have been put into practice for a long time period – with great consistency and consistencies.   How can these lapses of normally promotion be explained if they were a habit and almost institutionalized ?  A simple mistake that went on for several years accidentally on a regular and ongoing basis.
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Worse yet these tactics of SEO might of been effective to a great degree – until wham one fine morning the site or sites may be downgraded , demoted in SERPs or horrors even blacklisted by the likes of Google

What are some of these practices to avoid:

1)  Hidden and tiny text

2)  Cloaking

3)  Hidden links

4  )Page Jacking

5) Bait and switch

6) SEO over submission and the overuse of automated search engine submission and other similar software

anything done to excess are not wise or good choices

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