Google Wave Go Figure

8 August 2010

Google Waves demise – go figure !!

After al Google and Google Corporation is the market monolith without challenge in its field.  Bar none.  The “one”  to challenge mighty Microsoft in its wake.

Google Wave -”The Wave”  was open source , invited programmers from the begining to work with it , was open source, would be the marketer’s dream without question bypassing spam filters direct to your customer et al.    AWeber auto responder should be quaking in its boots of its sure demise.  Who needs to pay aweber now for an an auto responder service?

Social networking is the dominant growing field – lucrative city .  And yet in one quick flash Google Wave – the Wave is gone – goodbye

What happened ?

Will we ever now ?  Forbes predicts that Wave was the Russian Front for Google and soon predicts Google’s demise

Highly unlikely yet an insightful story and events if you are on the outside of Google

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The question remains in this day and age – is the internet a simple replacement for old forms of media or a lot more

Newspapers, who are called by some in the SEO and advertising / marketing trade “Dead Tree Media”  used to be at the forefront for ads in many areas – automobile car and truck ads for example.  The auto dealers could not live without this promotion – it was the most cost effective means of getting customers to their doors.

All in all it was mainly a “numbers”  and percentages game.

If you watch people flipping through a newspaper in a coffee or donut shop you will notice that they just flip pages and scan ads

Ads that are too busy -  have tons of vehicles , or who put in non-auto specials on their ad copy    ( say for example photos of the dealership building or photos of people) lose effect and advantage.  Its a case of too many points on the page – well none get through

So the question now in 2010 – is the internet just a posting board for ads – that are flashed across to readers and hopefully buyers being all a percentage game or is the internet a research tool for buyers and consumers as well ?  Which is more important and valid ?  Or is a case of non-homogeneous markets segmented by both age and education ?

The answers are not clear yet by any ways or means.

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