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Its all about final effect on the consumer when it comes to advertising and the internet.  Human beings have the ability to take in more and more information – yet at some point they are saturated.   “That is all folks”.  Its not about control of another person it s about  efficiency , effectiveness and in essence getting them to buy or sign up for your product or service.  Anything else is foolish lip service.

Yet how often do we forget this rule of final effect and effectiveness .  It may be about the whiz bang technology that we are so impressed with.  After all Moore’s Law states how computer hardware and processing abilities march inexorably onwards and upwards.  Yet in the end consider the poor person subjected to a complex message. Yet end in the end remember simply to focus on one thing and one message point , that is it.

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For those of us with gmail email accounts.  One finds that Having a gmail account is almost essential today – if one wants the raft of Google services to assess – whether its moderated Google news alerts , Google Analystics, Google Webmaster tools etc etc etc.

Yet Google is more than liberal and generous when it comes to space allocated to Gmail.  True they have set the standard – forced other email providers to up the ante.  Gmail came onto the scene when hotmail offered a measly 4 mb of email space and Yahoo 6mb.

Gmail offered initially a gig and now not only that its unlimited – limited of course by one broadband upload capabilities.

Yet Google was smart and thorough in their allocation.  Try saving a program in gmail as storeage and you will be restricted and denied in the process – wheras Yahoo seems to allow this facility.

Yet why is Google so forthcoming.  Indeed though one can say that server space ” is cheap”, Google goes out its way to remind users not to be afraid , indeed to use more and more email storage space.   Indeed go to delete an email and you will be issued a friendly reminder by king Google – as to why not store the email as you have unlimited  email storage capabilities.   Yet its not like a bartender offering a workman a free drink at their establishment come pay day – or indeed several free drinks .

Most Interesting indeed.  Why the largess on the part of Google & Gmail.

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