Its all about final effect on the consumer when it comes to advertising and the internet.  Human beings have the ability to take in more and more information – yet at some point they are saturated.   “That is all folks”.  Its not about control of another person it s about  efficiency , effectiveness and in essence getting them to buy or sign up for your product or service.  Anything else is foolish lip service.

Yet how often do we forget this rule of final effect and effectiveness .  It may be about the whiz bang technology that we are so impressed with.  After all Moore’s Law states how computer hardware and processing abilities march inexorably onwards and upwards.  Yet in the end consider the poor person subjected to a complex message. Yet end in the end remember simply to focus on one thing and one message point , that is it.

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