The question remains in this day and age – is the internet a simple replacement for old forms of media or a lot more

Newspapers, who are called by some in the SEO and advertising / marketing trade “Dead Tree Media”  used to be at the forefront for ads in many areas – automobile car and truck ads for example.  The auto dealers could not live without this promotion – it was the most cost effective means of getting customers to their doors.

All in all it was mainly a “numbers”  and percentages game.

If you watch people flipping through a newspaper in a coffee or donut shop you will notice that they just flip pages and scan ads

Ads that are too busy -  have tons of vehicles , or who put in non-auto specials on their ad copy    ( say for example photos of the dealership building or photos of people) lose effect and advantage.  Its a case of too many points on the page – well none get through

So the question now in 2010 – is the internet just a posting board for ads – that are flashed across to readers and hopefully buyers being all a percentage game or is the internet a research tool for buyers and consumers as well ?  Which is more important and valid ?  Or is a case of non-homogeneous markets segmented by both age and education ?

The answers are not clear yet by any ways or means.

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