Search Engines – the Power of Using Boolean Logic Operators
To most computer users and internet browsing types – most of unfamiliar if not aware of the even greater powers that avail themselves to their servants – Google , Yahoo and a host of other specialized search engines
One size does not fit all- if there was one search engine that pleased all there would be no alternative products
Yet there are
Even though Google may appear to be so intuitive and be able to work with sentences “How do I …. Asus ….laptop ….Ibm” or “What is the best restaurant in Edmonton for Pizza”
most internet types do not realize that in the end the basis of all – and of their searches is “Boolian Logic”
Utilize Boolean logic for more powerful as well as more precise searches
Here are some tips and guidelines courtesy of Google :
Watch a video on using advanced search.
Advanced search operators are query words or symbols that perform special actions in Gmail search. These operators allow you to find what you’re looking for quickly and accurately. They can also be used to set up filters so you can organize your inbox automatically. Some of the most useful operators are listed below.
You can also use advanced search operators by clicking on Show search options beneath the Gmail search box.
Operator Definition Example(s)
from: Used to specify the sender Example: from:amy
Meaning: Messages from Amy
to: Used to specify a recipient Example: to:david
Meaning: All messages that were sent to David (by you or someone else)
subject: Search for words in the subject line Example: subject:dinner
Meaning: Messages that have the word “dinner” in the subject
OR Search for messages matching term A or term B*
*OR must be in all caps Example: from:amy OR from:david
Meaning: Messages from Amy or from David
-
(hyphen) Used to exclude messages from your search Example: dinner -movie
Meaning: Messages that contain the word “dinner” but do not contain the word “movie”
label: Search for messages by label*
*There isn’t a search operator for unlabeled messages Example: from:amy label:friends
Meaning: Messages from Amy that have the label “friends”
Example: from:david label:my-family
Meaning: Messages from David that have the label “My Family”
has:attachment Search for messages with an attachment Example: from:david has:attachment
Meaning: Messages from David that have an attachment
list: Search for messages on mailing lists Example: list:info@example.com
Meaning: Messages with the words info@example.com in the headers, sent to or from this list
filename: Search for an attachment by name or type Example: filename:physicshomework.txt
Meaning: Messages with an attachment named “physicshomework.txt”
Example: label:work filename:pdf
Meaning: Messages labeled “work” that also have a PDF file as an attachment
” ”
(quotes) Used to search for an exact phrase*
*Capitalization isn’t taken into consideration Example: “i’m feeling lucky”
Meaning: Messages containing the phrase “i’m feeling lucky” or “I’m feeling lucky”
Example: subject:”dinner and a movie”
Meaning: Messages containing the phrase “dinner and a movie” in the subject
( ) Used to group words
Used to specify terms that shouldn’t be excluded Example: from:amy (dinner OR movie)
Meaning: Messages from Amy that contain either the word “dinner” or the word “movie”
Example: subject:(dinner movie)
Meaning: Messages in which the subject contains both the word “dinner” and the word “movie”
in:anywhere Search for messages anywhere in Gmail*
*Messages in Spam and Trash are excluded from searches by default Example: in:anywhere movie
Meaning: Messages in All Mail, Spam, and Trash that contain the word “movie”
in:inbox
in:trash
in:spam Search for messages in Inbox, Trash, or Spam Example: in:trash from:amy
Meaning: Messages from Amy that are in Trash
is:starred
is:unread
is:read Search for messages that are starred, unread or read Example: is:read is:starred from:David
Meaning: Messages from David that have been read and are marked with a star
cc:
bcc: Used to specify recipients in the cc: or bcc: fields*
*Search on bcc: cannot retrieve messages on which you were blind carbon copied Example: cc:david
Meaning: Messages that were cc-ed to David
after:
before: Search for messages sent during a certain period of time*
*Dates must be in yyyy/mm/dd format. Example: after:2004/04/16 before:2004/04/18
Meaning: Messages sent between April 16, 2004 and April 18, 2004.*
*More precisely: Messages sent after 12:00 AM (or 00:00) April 16, 2004 and before April 18, 2004.
is:chat Search for chat messages Example: is:chat monkey
Meaning: Any chat message including the word “monkey”.
deliveredto: Search for messages within a particular email address in the Delivered-To line of the message header Example: deliveredto:username@gmail.com
Meaning: Any message with username@gmail.com in the Delivered-To: field of the message header (which can help you find messages forwarded from another account or ones sent to an alias).
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Google Waves demise – go figure !!
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Google Wave -”The Wave” was open source , invited programmers from the begining to work with it , was open source, would be the marketer’s dream without question bypassing spam filters direct to your customer et al. AWeber auto responder should be quaking in its boots of its sure demise. Who needs to pay aweber now for an an auto responder service?
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The internally generated Gmail – Google mail – ads is that they present an example of Google using it’s own technology in reverse. Reverse engineering by not only the masters – but those who know the internal rules of how the systems work and do not work. As well more advanced strategies , tools and even testing by the Google masters may be in play. How do they know and how do they not know ?
Are there thresholds ? New mail ? Old mail ? Emails opened more often. Types of emails saved or opened more often?
What of recipients – how often , how often does the person sending the emails change ? How many emails sent , or to whom , how often each ? The questions go on and on no doubt about it.
Yet one must always remember in the analysis – that it is Google and their team involved with Gmail who are setting the stage and following rules
They know . Yet SEO people for the most part are making only intelligent , or hopefully intelligent, educated guesses and then following up on their hunches. Yet change a variable and the results may not be the direct end result of the change in variable. Often results are serendipity masquerading as real direct a to b causal end results.
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