After al Google and Google Corporation is the market monolith without challenge in its field.  Bar none.  The “one”  to challenge mighty Microsoft in its wake.

Google Wave -”The Wave”  was open source , invited programmers from the begining to work with it , was open source, would be the marketer’s dream without question bypassing spam filters direct to your customer et al.    AWeber auto responder should be quaking in its boots of its sure demise.  Who needs to pay aweber now for an an auto responder service?

Social networking is the dominant growing field – lucrative city .  And yet in one quick flash Google Wave – the Wave is gone – goodbye

What happened ?

Will we ever now ?  Forbes predicts that Wave was the Russian Front for Google and soon predicts Google’s demise

Highly unlikely yet an insightful story and events if you are on the outside of Google

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Yet how often do we forget this rule of final effect and effectiveness .  It may be about the whiz bang technology that we are so impressed with.  After all Moore’s Law states how computer hardware and processing abilities march inexorably onwards and upwards.  Yet in the end consider the poor person subjected to a complex message. Yet end in the end remember simply to focus on one thing and one message point , that is it.

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Are there thresholds ? New mail ? Old mail ? Emails opened more often. Types of emails saved or opened more often?
What of recipients – how often , how often does the person sending the emails change ? How many emails sent , or to whom , how often each ? The questions go on and on no doubt about it.

Yet one must always remember in the analysis – that it is Google and their team involved with Gmail who are setting the stage and following rules

They know . Yet SEO people for the most part are making only intelligent , or hopefully intelligent, educated guesses and then following up on their hunches. Yet change a variable and the results may not be the direct end result of the change in variable. Often results are serendipity masquerading as real direct a to b causal end results.

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Adsense or pay per click ads , are bought to get you , your website or your product , all depending ” to the front of the line” , when it comes to providing traffic or displaying your wares to customers or potential customers on the internet – the world wide web.  You may want to jump start your campaign , until the natural  “organic”  SERP results kick in.  True enough.  Or it may be the case of limited resources – time or trained SEO personnel , and you either cannot wait or do not want to put the emphasis and extra work in.  Its a management choice.

The other point is that at different times you may want to either target or even test another set of keywords entirely.  Pay per click ads can be most useful in both running tests , getting your message out to a different group and noting closing rates.  Alternatively its a way of getting results and compartive keyword results in actual Google searches ( or Yahoo).  Alternatively another way of testing , checking and verifying whether key words are actually worth the effort , all in all , in actually creating sales is to do simple research on the bids that different keywords command for pay per click ad campaigns.  The truth is in the taste of the pudding.  Others can gone to the extent of checking and verifying if specific keywords really work and are worth it.  Heed the advice and experiences of others in the SEO pay per click “business”.

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