SEO Company Services

The question remains in this day and age – is the internet a simple replacement for old forms of media or a lot more

Newspapers, who are called by some in the SEO and advertising / marketing trade “Dead Tree Media”  used to be at the forefront for ads in many areas – automobile car and truck ads for example.  The auto dealers could not live without this promotion – it was the most cost effective means of getting customers to their doors.

All in all it was mainly a “numbers”  and percentages game.

If you watch people flipping through a newspaper in a coffee or donut shop you will notice that they just flip pages and scan ads

Ads that are too busy -  have tons of vehicles , or who put in non-auto specials on their ad copy    ( say for example photos of the dealership building or photos of people) lose effect and advantage.  Its a case of too many points on the page – well none get through

So the question now in 2010 – is the internet just a posting board for ads – that are flashed across to readers and hopefully buyers being all a percentage game or is the internet a research tool for buyers and consumers as well ?  Which is more important and valid ?  Or is a case of non-homogeneous markets segmented by both age and education ?

The answers are not clear yet by any ways or means.

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Education is in essence the explaining of terms and concepts in various ways and means.  Said one way the listener may not catch on.  Repeated or said another way  the listener or student may catch on.  Whether its because it is explained another way or another time – who knows and to a great degree who cares.  This is the essence of mankind and Hollywood as well. To tell stories to instruct, to pass along knowledge whether for information or use.

To explain again SEO or “Search Engine Optimization”  that SEO is the process of improving the volume and quality of traffic to a website from search engines via “natural”  or “organic” search results.  Search engines yield their results on the fly via complex mathematical calculations called “algorithms”.  These calculations involve a host of calculations.  The weights and balances of these may change over time , and their priorities shifted and given differ3ent values and weights.

The point of the exercise is to land on page one of the search engine generated results , or at the worst at the top of page two.  Most users never go deeper into the derived search engine results than page 3 at the most , ever.  The key point here is to do this legitimately with the end user in mind.  The end user is looking for particular information.  You are bringing it to their attention wheras it may never of been found else wise.  Its as if they built a bridge , ballpark , restaurant or car  lot and no one ever found it.  Thus the whole exercise would of been a colosal waste of time.  Not unlike a boss whose biggest concern is to see you jump on the spot , “the rules are golden and they are my rules’,  and yet the worker or employee does sweet f all during the rest of the time.  You have to have a nice website .  It has to be laid out well.  Yet if the website is never promoted to any prominence in search engine results all efforts are wasted.

Its as if  the wife of the owner of a business becomes involved in the direct management.  Here prioritizes may not be those of the other officers of the company.  The company may have a wonderfully decorated office , it may win awards et al.  A website may be built .  It may win awards.  However the awards are only to make the payer of the project feels good.  The site may be built all in flash – a medium which though pitches pretty pictures and dancing images is all but invisible to the search engines and their ranking strategies.  The main people who will discover this website will be present customers who may be emailed the web url of the website or notice it in a newsletter.  So much for new customers , or industry  leaders who may come across the website – if they do its will mainly by serendipity.

SEO Company Services

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