On with a discussion of Google & Gmails apparent largess when it comes to more than generous allocations and rules concerning email storage space in its Gmail email product.
Google itself is employing sophisticated SEO Search Engine Optimization techniques in practices in the choice and delivery of targeted Adwords ads to its registered Gmail users via their stored email. On top of that the system utilized by Google in this practice is anything but rudimentary. Indeed this is of great use and demonstrates to the participants and practitioners of SEO , to some degree and to the least the extent of Google’s tools and level of powers and sophistication. Be forewarned.
The adwords type ads which appear some of the time on the right hand panel of the Gmail email windows change from time to time , and are anything but generic ads plastered in sequence.
First of all these ads may not even be noticed. Like background music in a movie they tend to blend in. Yet when a word or phrase is specifically targeted to a Gmail account user or users – their interest or subconscious mind may be peaked to action. Alternatively it is no secret in the advertising business and in the psychology of the effect of ads that some of the time its not a direct message but continued and continual repetition again and again – that influences customers and consumers in buying choices and apparent brand loyalties and brand loyalty choice and cultivation.
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It seems that the term “spam” and “spam email” comes from an association with a Monty Python skit about medieval Swedish Vikings and spam . Spam for the most part in our age is defined as a canned meat made largely from pork whereas “Junk” , unsolicited or unwanted email is currently referred to as “spam “ as well . Spam email can refer to any unwanted email or message , yet in it’s truest defined term – it refers to email that is not only unwanted and unrequested but also repetitive as in machine or computer generated.
It seems that somehow early on , for whatever humor , junk email somehow became intertwined in computer humor , description and labeling with that memorable , if not famous Monty Python skit dealing with “Spam” canned meat and not in any way with email , or indeed with communication in any form or means what so ever. There seems to be little relationship or understanding between the two. A case of an inside joke ? What is the relationship. Spam is mass produced , to many it is tasteless and unwanted – yet spam is a commercial product that seems to have had a real historic market , and even following . It can even to be said , that although somewhat tasteless , it is nutritious and can be “spiced up” and added to. None of which can be said to relate to Spam email and spam email marketing practices , techniques and strategies.
Junk email it seems could of been labeled and described in many entirely different and distinct ways and means. Serendipity it seems. A strange twist of fate indeed and an odd label.
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An interesting question – what do “kids” do on their computers ?
Many parents use their kids as their technical “experts” . This is a fact often overlooked. Often websites – leaders in their field , the “authority” websites are seen as the key dominant model – the reference point that many if not most “adult “ users ( the ones with some cash , charge and Paypal funds) to allocate for purchases. Kids are ignored – basically. Its the adults after all who make the purchases.
One need only hark bark to early tv advertising for Matell kids products. We take for granted what were our Saturday morning rituals of watching “cartoons” not realized that the real purpose was to sell the tv watchers the toys “online” or on the tv screen.
Yet early on this advertising model almost failed and was just about janked off the air. It seemed that their was “little response to the ads”. It was as if it was a big box store sales manager , or the manager of a pharmaceutical firm – checking the pulse every 10 minutes without looking forward , screaming at professional sales staff that “You have no time for analysis / company philosophy … You have to get out there and pave the pavement and make sales”.
Well the amazing thing was that the business model worked well – for Saturday morning cartoons to sell high end toys. The kids had to pester their parents , arrive at the store to purchase , clean out the wholesale dealer’s stock, and then the large reorders would occur – all with now understood and predictable time delays
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