SEO Company Services

The question remains in this day and age – is the internet a simple replacement for old forms of media or a lot more

Newspapers, who are called by some in the SEO and advertising / marketing trade “Dead Tree Media”  used to be at the forefront for ads in many areas – automobile car and truck ads for example.  The auto dealers could not live without this promotion – it was the most cost effective means of getting customers to their doors.

All in all it was mainly a “numbers”  and percentages game.

If you watch people flipping through a newspaper in a coffee or donut shop you will notice that they just flip pages and scan ads

Ads that are too busy -  have tons of vehicles , or who put in non-auto specials on their ad copy    ( say for example photos of the dealership building or photos of people) lose effect and advantage.  Its a case of too many points on the page – well none get through

So the question now in 2010 – is the internet just a posting board for ads – that are flashed across to readers and hopefully buyers being all a percentage game or is the internet a research tool for buyers and consumers as well ?  Which is more important and valid ?  Or is a case of non-homogeneous markets segmented by both age and education ?

The answers are not clear yet by any ways or means.

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Google Adwords is the Pay per Click (PPC) company that you would of most heard about the most.  Whether it is in the popular press or in the minds and actions of Google Adwords is where it is at. Adwords.  Google controls or “owns”  the highest percentage of the search engine submissions market.   – estimated at least 65 %. Yahoo and MSN / Bing are now far off the race.

If you were  a marketer wanting to hit the largest cross section with your pay per click ads – to most business people Google would be the only choice.

The logic here is that it is always a case of 80 / 20.  That is 80 % of anything is the result of 20 %.  80 % of the auto salesman in Vancouver selling GM trucks are sold by only 20 % of the dealerships or sales people in those dealerships.  80 % of the houses sold by Realtors in a given geographic area are generally sold by only 20 % of the professional sales people.  Hence the basis of Remax. 80 % of the houses are sold by only 20 % , the other 20 % are cycling through.  Why should the most productive group subsidize the laggards.  So goes the logic.

Yet this business of prioritizing vendors and only going with the market leaders , goes against the whole grain and basis of targeted Pay per Click ads.  The basis of Pay per Click is not only pay per click when the potential customer clicks over to site.  It is also one of highly targeted ads and placement of those ads in front of the correct potential customers.

80 % of a firm’s profit also comes from only 20 % of the customers.  This is the other side of the equation. Volume is good – but at what price and cost.  It can be pointed out that there are billions of potential consumers in China – yet a mouth , or a computer is not a customer until they have cash.  In the same way just plying Google only to ply out pay per click ads , since Google has the highest market share of all , shows a lack of comprehension of the basic concepts and tenets of  “targeted “  ads and advertising , which after all is the other side of the coin of modern Pay per Click advertising .

It is not only a matter of targeted ads , and paying only for targets who will watch or read your ad.  Its a matter of selling product , consistently and profitably.

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