The question remains in this day and age – is the internet a simple replacement for old forms of media or a lot more

Newspapers, who are called by some in the SEO and advertising / marketing trade “Dead Tree Media”  used to be at the forefront for ads in many areas – automobile car and truck ads for example.  The auto dealers could not live without this promotion – it was the most cost effective means of getting customers to their doors.

All in all it was mainly a “numbers”  and percentages game.

If you watch people flipping through a newspaper in a coffee or donut shop you will notice that they just flip pages and scan ads

Ads that are too busy -  have tons of vehicles , or who put in non-auto specials on their ad copy    ( say for example photos of the dealership building or photos of people) lose effect and advantage.  Its a case of too many points on the page – well none get through

So the question now in 2010 – is the internet just a posting board for ads – that are flashed across to readers and hopefully buyers being all a percentage game or is the internet a research tool for buyers and consumers as well ?  Which is more important and valid ?  Or is a case of non-homogeneous markets segmented by both age and education ?

The answers are not clear yet by any ways or means.

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The question  or questions initially may well  be – what is SEO and why is it of value to myself or my business / promotion ?

The answer is plenty.  The internet is becoming more and more the means of promotion and marketing.  It used to be the newspaper .  It used to be the “Yellow Pages”  where the very effective slogan and phrase was “Let your Fingers do the Walking !”.

What the phrase let your fingers do the walking invoked is the question and comparison – “Why drive across town and wait when you can simply pick up the phone and ask.”  Well if a phone call or calls could do the trick then the internet is the master.  More and more information , some highly technical , is at your fingertips. On top of that there are plenty , indeed no shortage of people willing to help you on the spot or promptly enough.  On top of that there is a vast myriad of products and product information readily available at your fingertips or more specifically keyboard.  So even without considering the high cost of gas more and more consumers are asking themselves – Why should i get in the car and drive or even phone when i can obtain a wealth of information and help on the internet.

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