After al Google and Google Corporation is the market monolith without challenge in its field. Bar none. The “one” to challenge mighty Microsoft in its wake.
Google Wave -”The Wave” was open source , invited programmers from the begining to work with it , was open source, would be the marketer’s dream without question bypassing spam filters direct to your customer et al. AWeber auto responder should be quaking in its boots of its sure demise. Who needs to pay aweber now for an an auto responder service?
Social networking is the dominant growing field – lucrative city . And yet in one quick flash Google Wave – the Wave is gone – goodbye
What happened ?
Will we ever now ? Forbes predicts that Wave was the Russian Front for Google and soon predicts Google’s demise
Highly unlikely yet an insightful story and events if you are on the outside of Google
Why the Google Admob Acquisition is Important to Me Earlier this week Google made a $750 Million purchase of Admob a company specializing in mobile advertising. It surprised the market in two ways. It was Google's 3rd largest acquisition...
Best SEO Tips to Google Adwords Google had established its supremacy amongst the ranks of search engines being the most preferred and most popular search engine on the web. I remember the instance when the son...
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One usually hears of the positive effect of SEO practices. However on the other side of the fence are tactics that a webmaster and marketer should avoid. Such tactics are short sited if not downright foolish. SEO can well be a two sided effector of change good and bad. If a problem has been made , or a major mistake in practice and procedures is made – who do you contact ? Whom do you speak to. Add to that cases where such tactics , tools and procedures have been put into practice for a long time period – with great consistency and consistencies. How can these lapses of normally promotion be explained if they were a habit and almost institutionalized ? A simple mistake that went on for several years accidentally on a regular and ongoing basis.
.
Worse yet these tactics of SEO might of been effective to a great degree – until wham one fine morning the site or sites may be downgraded , demoted in SERPs or horrors even blacklisted by the likes of Google
What are some of these practices to avoid:
1) Hidden and tiny text
2) Cloaking
3) Hidden links
4 )Page Jacking
5) Bait and switch
6) SEO over submission and the overuse of automated search engine submission and other similar software
anything done to excess are not wise or good choices
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Google Adwords is the Pay per Click (PPC) company that you would of most heard about the most. Whether it is in the popular press or in the minds and actions of Google Adwords is where it is at. Adwords. Google controls or “owns” the highest percentage of the search engine submissions market. – estimated at least 65 %. Yahoo and MSN / Bing are now far off the race.
If you were a marketer wanting to hit the largest cross section with your pay per click ads – to most business people Google would be the only choice.
The logic here is that it is always a case of 80 / 20. That is 80 % of anything is the result of 20 %. 80 % of the auto salesman in Vancouver selling GM trucks are sold by only 20 % of the dealerships or sales people in those dealerships. 80 % of the houses sold by Realtors in a given geographic area are generally sold by only 20 % of the professional sales people. Hence the basis of Remax. 80 % of the houses are sold by only 20 % , the other 20 % are cycling through. Why should the most productive group subsidize the laggards. So goes the logic.
Yet this business of prioritizing vendors and only going with the market leaders , goes against the whole grain and basis of targeted Pay per Click ads. The basis of Pay per Click is not only pay per click when the potential customer clicks over to site. It is also one of highly targeted ads and placement of those ads in front of the correct potential customers.
80 % of a firm’s profit also comes from only 20 % of the customers. This is the other side of the equation. Volume is good – but at what price and cost. It can be pointed out that there are billions of potential consumers in China – yet a mouth , or a computer is not a customer until they have cash. In the same way just plying Google only to ply out pay per click ads , since Google has the highest market share of all , shows a lack of comprehension of the basic concepts and tenets of “targeted “ ads and advertising , which after all is the other side of the coin of modern Pay per Click advertising .
It is not only a matter of targeted ads , and paying only for targets who will watch or read your ad. Its a matter of selling product , consistently and profitably.
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It used to be easy – or at least easier. A company or group planned its media campaign.
Note the word chosen is “campaign” – its a military word – of a military attack or set of attacks. Strategy was chosen. Tools and / or personnel were bought , purchased , rented or obtained. The “message ” was formulated . Often this was done with great amounts of executive time – while in the end if people / salesperson were involved in the actual delivery or implementation they were not only the purveyors of the information but also served to fine tune or even change the message for results.
The humor in the equation is that upper management would then take credit – all very clueless and go on with more of the same – much more. The quote that comes to mind is a newspaper person who when asked , in the time frame after world war 1 , how the war , or war campaigns started – summed it as up as – “When politicians begin to believe the lies that they have spouted”.
The point of this is two points: first that means of disseminating information have changed. It used to be that information would be broadcast wholesale – best examples are newspapers and television /TV. Broadcasting came to some end – due to the proliferation of channels.
The next step was “targeting” and “target marketing” customers and potential customers. 1/8 of a loaf of bread bought or sold 1000 times was better than selling 5 loafs of bread to a few customs with broadcasting.
The problem with this strategy now is that customers / potential customers and clients can now filter their information. Whether it is by RSS feeds , spam filters or other means , what was a terribly well crafted message , the marketing message or talking points, may never get to the customer or decision maker at all. The whole effort so to speak is “wasted”. It would of been better for the marketer not to have gotten up in the morning at all.
The second area of great change and changes is in the time frame and time frames involved in the whole series of events . More on this in part 2
credit due – the basic ideas for this discussion arose from an excellent podcast hosted at
Articles blog, lilisin: On page Optimization – SEO keywords and … – Keyword Analysis – The keywords are words or phrases that users search. “SEO”, for example, could be a keyword for this article. Although any chat or byword can be acclimated for this purpose, which wants to accomplish abiding that you …
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Keywords can be said to represent the major and minor search phrases that describe the products, services, or information available on your site. In addition, there may be other words or phrases that are frequently used alongside these search terms, such as brand names, etc,. What is interesting about the process is that people may search for your product or service with search engines that may not be mainstream and in ways anyone but a good , proficient marketer might not pick up on.
For example a person looking for a travel agent may not be looking up a travel agent directly. For example they may be looking up in a search engine more specific or different terms. For example a traveler looking to book a hotel in at their destination may not be searching for travel agents in their direct area or online but rather specifically for “Hotel Hong Kong” or “Hotels in Hong Kong” or even more specifically as ” Extended Stay Hotel Winnipeg”.
The point of the exercise is to drive business to your website – in this case a travel industry agency. A novice might think that the correct and indeed only way to position their website for traffic and cash paying customers would be to rank.
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It is true that SEO actually encompasses two rather distinct lines. One is organic Search Engine Optimization where results are obtained by natural means “organically”. The other is where the vendor or marketer bypasses the normal Que and in effect pays to be at the head of the class. This practice ( which is a standard and very legal business advertising practice ) is referred to as Pay per Click or its initials PPC.
It can be said that in most cases when a person or customer searches – with a search engine commonly used – such as Google , Yahoo or MSN , they are looking for specific information to satisfy their query or even need. The internet is vast and growing rapidly on a daily basis. If relevant information is not found promptly , by the searcher , that in most cases is a dead end. If a publisher of a website has a product to promote or information to spread – his trial at dissemination and prorogation is over and in effect he or she is “dead in the water”. If this was their attempt at disseminating information or even SEO then better they should of stayed in bed. At least the person might of found the information accidentally or by some other means.
It can be said generally that if you website does not show up on the first page or the very top of the second page most internet users and searchers will seldom go further. It can be said that the basic research technique of many is to conduct a search engine query and then follow the first number of authoritative results of websites , hoping that in the links and sources of the expert source that the answers or websites which contain the relevant answers are listed.
Again if the results to the query are not contained in the first number of visible relevant links all if for naught. This is where “organic ” search engine optimization comes to play
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