Its a shame. One of the most useful tools for Search Engine Optimization types was the Yahoo site explorer. And now its gone.
Its the old story of what you have you take for granted – that is until its gone.
Google may of been the search engine that counted for most business types – yet Google severely limits the information that they provided to the users and games . That is what links were caught by the search engines , and perhaps what tactics and procedures worked or no longer worked.
The Yahoo tool was a most useful guidepost of figuring out in a gross sense what search engines “caught” or did not catch. On top of that many of the tools that were purchased and taken for granted in a days work – used the Yahoo site explorer as their basis and stock of trade.
Overall now that the service is gone – many users are perplexed . What counts ? What doesn’t ? What is effective and what is not. On top of that many of the tools – that now cost- don’t seem to work for all and catch all links. So it becomes a matter of using a number of tools in concert and working it out with judgment between it all.
Still its good as it keeps the nubes and neophytes out of the marketplace.
- More and more sales and services are afforded by websites on the internet.It used to be the phrase “Let your fingers do the walking”, now it searching of products and services by internet and internet search engines
-visibility , apparent visibility of client’s business , enterprise or service
-This can both reassure the customer that they are dealing with a larger and more substantial enterprise or serve as a gateway for purchases
-this can make the client’s firm seem much larger and more dominant in the marketplace
-traffic to website to drive business or sell product
-actual sales on website
2)What are the goals
3)
-The goal is to be on the first page or at the worst at the top of page 2
-85 % of the search engine traffic is with 3 players -Goggle , Yahoo % MSN
-What works for Goggle works for the other two search engines generally
-Don’t count or ignore Yahoo- it still has a loyal following, MSN is becoming more of a factor.Computer “nubes” with Vista are generally locked into MSN as their primary search engine – not Goggle
4)What is the basis of the ranking results of Search Engine Results (SERPS)
There are two determinants.Both have to be done
a)80 % of the effect is a result of the relevance and power of incoming links coming into a website from other websites. Think of it asa count of the number of citations that an academic paper has elsewhere
b)20 % of the effect is from on site factors.Important here are Title , and meta descriptions
One major point about Google and the assorted Google range of products online that many seem not to understand are two points.
One is that Google does not always innovate – frequently they follow the field – like Merck in the drug field they let others do the hard work and make the mistakes. Then they “move in”. The old business model was to let the innovators make all the mistakes and have the costs and then use “the proven model”. In 2010 or even in 1995 the old man’s marketing philosophy was the hold out of some old men who were clueless and living the life of perks on the top floor.
Google is somewhere in the middle . They pay great attention to trends and changes in the marketplace. Its not an old “lets wait and see” , but rather lets get at it right away and improve it !
Gmail was in “Beta version” for years. First it was invite only. Then testing. Then gmail by invite only. Whereas Microsoft bought an established product and when the time came for market upgrades ( as forced by Gmails advanced features and great amount of storage space added and on hand) just did not seem to be prepared in any manner.
It seemed to take forever for hotmail to do the upgrade and upgrades to the level of Gmail’s service and performance. Even then they made serious mistakes and flaws in the marketplace. One elderly women in fact was convinced that Microsoft had gone out of their way to wipe out the favorite photos of her grandchildren- targeting her specifically. Even though it was explained to her that a) she was getting the service for free and at no charge so that she was in no position to complain b) that as a consumer she was getting valued upgrades to service and in fact in her case she was on the early ( and trial and error) part of the curve c) it was her responsibility to download and save her attachments / photo files
In the end the hapless hotmail consumer , who after all was using the service of a most major company Microsoft – who indeed had great warning that Gmail with its advanced features and online storage capacities were on the way – blamed Microsoft / hotmail to no end . “Those Bastards” were her retort.
Still it is interesting that Microsoft seems not to have learned its lesson. It is currently re-branding its products on a regular and ongoing basis for some reason known only to Microsoft execs. Somehow hotmail / MSN messenger is now termed “Windows live”
To its credit , the brands still remain around due to the ubiquitous nature of being installed on most computer systems – that is with Microsoft operating systems today.
More of Google and its polices and strategies of innovation to follow
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