Don’t Count TV Out

30 August 2010

There is no or little doubt about it that TV – Television is a terrible medium

Its one way , no interaction and in most cases its just pablum for the masses to have them watch ads.  Ads and advertisers after all are what pay for the networks and the “entertainment”.

Yet the overall quality of programming has just plummeted .  It used to be that there were 3 networks / channels in a given area and even when tv was in its infancy with only 1 channel live in an area- there was something to watch.

Not in 2010 .  Its a case of television and ad execs following a formula -  this ratio or count is of point ought 1  (.01 %).   Of course its a matter of numbers.  Yet not long ago one could predict the demise of the tv ratings and even networks.  It was hard times predicted for upcoming tv / entertainment industry execs.  After all look at the recording industry sales numbers.

Kids have much more options now.  With the internet and computers now – on msn , skype or facebook they might meet a  new girlfriend / boyfriend whereas watching TV one could guarantee 100 % that that could never ever happen .  100 % guarantee.  Add to the mix the popularity and growth of social networks.

Yet don’t count out the inertia of Television and the fact that some people “have no lives”.  TV not only serves as their community but their whole life and its outlook.

Note the following   2 pages.  They are the carefully and detailed laid out schedule of  a person who mounts and plans their whole life – day in day out , week in week out , hour per hour planning and checking off the watching of Television reality shows.  “Some Reality”

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