SEO Company Services

The question remains in this day and age – is the internet a simple replacement for old forms of media or a lot more

Newspapers, who are called by some in the SEO and advertising / marketing trade “Dead Tree Media”  used to be at the forefront for ads in many areas – automobile car and truck ads for example.  The auto dealers could not live without this promotion – it was the most cost effective means of getting customers to their doors.

All in all it was mainly a “numbers”  and percentages game.

If you watch people flipping through a newspaper in a coffee or donut shop you will notice that they just flip pages and scan ads

Ads that are too busy -  have tons of vehicles , or who put in non-auto specials on their ad copy    ( say for example photos of the dealership building or photos of people) lose effect and advantage.  Its a case of too many points on the page – well none get through

So the question now in 2010 – is the internet just a posting board for ads – that are flashed across to readers and hopefully buyers being all a percentage game or is the internet a research tool for buyers and consumers as well ?  Which is more important and valid ?  Or is a case of non-homogeneous markets segmented by both age and education ?

The answers are not clear yet by any ways or means.

• Using a Home Improvement Guide for Best Results Using a home improvement guide for best results is actually a somewhat explanatory title on its own. However, there are many people that for one reason or another have a...
• Tax the Unhealthy - Lazy Man's Thoughts [This is my response to a two-part guest post by Adfecto of Aspire 2 Wealth. You might want to read both part 1 and part 2 before continuing. The topic...
• The Most Successful Internet Businesses Are Due To Business Owners That Take Action There are thousands of people that get online and start a business but fail to make it a success because they never take action. The most successful internet businesses have...
• How to Increase Blog Traffic With Comments A really great endeavor worth pursuing when trying to learn how to increase blog traffic is to use blog comments in order to attract a steady stream of people to...
• How To Make Money Selling On EBay (even If You Have Nothing To Sell) Can you really make money on eBay with no products to sell? Yes, you can. Here's how you do it. You basically act as a broker. You find items that...

Again in the question of the auto dealership site and the ability to draw paying customers for purchase of product or products what are the percentages of advertising effect to total purchases when it comes down to it.  Graphs and charts are all nice , measurement of metrics as well are of interest and importance.

Yet two points are oft forgot when it comes time to set up , deal for and ultimately evaluate these campaigns.  It is interesting that in an industry – the auto industry known for “horse trading” , the tables may well be turned on the dealer / owner / part owner / “car guy”  promoted to “advertising guy”  who announces – “Boy did I get a great deal from the Vancouver Sun auto section or Edmonton Journal truck and auto ads newspaper section .  Its as if the tables are turned on the professional salesperson.  He or she has been convinced that they had got the deal of the century without asking about real results or ultimate value.  Its as if they were conned by a “financial planner” or life insurance salesperson into buying an intangible good – based on good will and friendship, with very little actual concern for anything but the vendor or ad salesperson’s pocketbook, wallet or commissions.

The second point is that the advertising and promotions are only perhaps at best 25 % of the “mix”. Why do people buy these products.  First of all when it comes down to it – they may well need the transportation – it is essential today in many cases of job , family and lifestyle.  People buy cars at a given dealership for any of a number of reasons , and combination of reasons – past experience , image of the dealership , what other people have told them , model and color availability .  The list goes on and on and may well vary for each different person and consumer.

Advertising be it on the web , or in a newspaper , in an email or on other forms of media – may be only 25 % of the full effect .   The rest to a great degree is the responsibility of the selling agent of the vendor be it a receptionist answering a phone , the salesperson or perhaps even another supportive customer on the sales floor.

SEO Company Services

Edmonton Fort McMurray Chrysler Town Country vans

Wpg Webs Designs Company

Seth Godin

http://seocompany-services.com

• MonaVie is Trying to Sue Me... ... and I couldn't be happier about it. For those who don't know, MonaVie is a juice, that retails for $1.70 an ounce (yes ounce). Being the consumer advocate that...
• Critical Mistakes in Keeping Blog Visitors One of the most critical parts of your blog is the section that is visible in the browser window without requiring any scrolling on the behalf of the visitor. What...
• Advertising 101: 10 Ways to Avoid Common Advertising Mistakes Most small business advertising is awful. Pick up any local newspaper and turn to the classified advertising section. You will be confronted by a huge selection of  yawn-inducing adverts for...
• How to Shop for a Car [/caption]When your old trusted car finally gives up the ghost, you will need to go and shop for a new car. This will be an experience that if you are...
• The Beard, The Fat Face, and The Double Chin Being blessed with overweightism has it's side effects. One of which is developing a fat face and double chin. I hate having fat cheeks, it drives me crazy. My solution...