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Its a shame. One of the most useful tools for Search Engine Optimization types was the Yahoo site explorer. And now its gone.
Its the old story of what you have you take for granted – that is until its gone.

Google may of been the search engine that counted for most business types – yet Google severely limits the information that they provided to the users and games . That is what links were caught by the search engines , and perhaps what tactics and procedures worked or no longer worked.

The Yahoo tool was a most useful guidepost of figuring out in a gross sense what search engines “caught” or did not catch. On top of that many of the tools that were purchased and taken for granted in a days work – used the Yahoo site explorer as their basis and stock of trade.

Overall now that the service is gone – many users are perplexed . What counts ? What doesn’t ? What is effective and what is not. On top of that many of the tools – that now cost- don’t seem to work for all and catch all links. So it becomes a matter of using a number of tools in concert and working it out with judgment between it all.

Still its good as it keeps the nubes and neophytes out of the marketplace.

Yet how does Google and Gmail determine how to choose select and delivery these targeted ads to its Gmail account holders and users?

Its all advanced SEO to a great degree in practice.   Try it , notice the ads in your Gmail account right ( default settings) panel.  Gmail first of all in its system scans email of users for key words and content.  This was a rather a shock to the internet community when first revealed.  Yet it is much more sophisticated advanced than that in process and nature.

The Google Gmail system detects which emails and their associated key words and themes are used most often , which sets are saved to the greatest degree – both in time on the system , times used , which ones are seriously archived and which ones are deleted.

The Gmail system automatically deletes “trash”  and email deleted to the trash – so to a good degree those words , phrases and their ratios are enhanced and magnified for the system in the choices and choices of  targeted ads and timing of delivery.

Secondly another factor in the calculations of the awarding system seems to be mail composed and “sent”.  Sending and composing mail is an active , rather than passive , choice and series of choices by the Gmail client and potential consumer.

Its all in the algorithm and changing nature of the algorithms so to speak.

What is important to note for the practitioner of Search Engine Optimization SEO tactics and procedures is the nature of the tools used , their employ and levels of sophistication

If these tools are not being used in SERP Search Engine chosen Results in keyword searches and phrase resulting delivery and ranking they soon will be .  Be forewarned.

All in all it can be said in life , and Google’s awarding of limitless amounts of email storage space on Gmail that there is “No such thing as a free lunch”. “Nothing is for nothing”.

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On with a discussion of Google & Gmails apparent largess when it comes to more than generous allocations and rules concerning email storage space in its Gmail email product.

Google itself is employing sophisticated SEO Search Engine Optimization techniques in practices in the choice and delivery of targeted Adwords ads to its registered Gmail users via their stored email. On top of that the system utilized by Google in this practice is anything but rudimentary.  Indeed this is of great use and demonstrates to the participants and practitioners of SEO , to some degree and to the least the extent of Google’s tools and level of powers and sophistication.  Be forewarned.

The adwords type ads which appear some of the time on the right hand panel of the Gmail email windows change from time  to time , and are anything but generic ads plastered in sequence.

First of all these ads may not even be noticed.  Like background music in a movie they tend to blend in.   Yet when a word or phrase is specifically targeted to a Gmail account user or users – their interest or subconscious mind may be peaked to action.  Alternatively it is no secret in the advertising business and in the psychology of the effect of ads that some of the time its not a direct message but continued and continual repetition again and again – that influences customers and consumers in buying choices and apparent brand loyalties and brand loyalty choice and cultivation.

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For those of us with gmail email accounts.  One finds that Having a gmail account is almost essential today – if one wants the raft of Google services to assess – whether its moderated Google news alerts , Google Analystics, Google Webmaster tools etc etc etc.

Yet Google is more than liberal and generous when it comes to space allocated to Gmail.  True they have set the standard – forced other email providers to up the ante.  Gmail came onto the scene when hotmail offered a measly 4 mb of email space and Yahoo 6mb.

Gmail offered initially a gig and now not only that its unlimited – limited of course by one broadband upload capabilities.

Yet Google was smart and thorough in their allocation.  Try saving a program in gmail as storeage and you will be restricted and denied in the process – wheras Yahoo seems to allow this facility.

Yet why is Google so forthcoming.  Indeed though one can say that server space ” is cheap”, Google goes out its way to remind users not to be afraid , indeed to use more and more email storage space.   Indeed go to delete an email and you will be issued a friendly reminder by king Google – as to why not store the email as you have unlimited  email storage capabilities.   Yet its not like a bartender offering a workman a free drink at their establishment come pay day – or indeed several free drinks .

Most Interesting indeed.  Why the largess on the part of Google & Gmail.

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1) Why SEO – Search Engine Optimization?

- More and more sales and services are afforded by websites on the internet. It used to be the phrase “Let your fingers do the walking”, now it searching of products and services by internet and internet search engines

- visibility , apparent visibility of client’s business , enterprise or service

- This can both reassure the customer that they are dealing with a larger and more substantial enterprise or serve as a gateway for purchases

- this can make the client’s firm seem much larger and more dominant in the marketplace

- traffic to website to drive business or sell product

- actual sales on website

2) What are the goals

3)

- The goal is to be on the first page or at the worst at the top of page 2

- 85 % of the search engine traffic is with 3 players - Goggle , Yahoo % MSN

- What works for Goggle works for the other two search engines generally

- Don’t count or ignore Yahoo- it still has a loyal following, MSN is becoming more of a factor. Computer “nubes” with Vista are generally locked into MSN as their primary search engine – not Goggle

4) What is the basis of the ranking results of Search Engine Results (SERPS)

There are two determinants. Both have to be done

a) 80 % of the effect is a result of the relevance and power of incoming links coming into a website from other websites. Think of it as a count of the number of citations that an academic paper has elsewhere

b) 20 % of the effect is from on site factors. Important here are Title , and meta descriptions

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How much is too much ? Can over submission of a website to major search engines or directories be a bad thing. You bet.

It is always best to be on the conservative side. It is very easy to be marked and cataloged by the authoritative sites as a spammer. Once in its very difficult to be removed and taken “off the list”
Whom do you call ? Who do you contact ? How do you verify ?

Often these “procedures” are noted , in the email that may or may not arrive , are “automated”. Its worse than eBay. There is no one to contact. Its not as if you can drive to Google headquarters and have a discussion with a nice looking young women or fill out a simple form.

There are no shortages of web sites for the search engines to evaluate. Why make life difficult for yourself. It never hurts in SEO to take it slow , with a long term view , and play it safe.

Always remember that Search Engine Optimization is a two edged sword. Takes a long time to get in and make an impact and a longer time to get knocked out. That is if you play by the rules of the big boys.

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A question of SEO and ongoing Search Engine Optimization trends, trendlines and developments.

It is often said in jest that a “Little knowledge is a dangerouis thing”.  On the converse if  half a loaf of bread better than no loaf at all ?
I guess so if you are starving.

One of the cardinal rules when it comes to onsite SEO work and tactics is that once a title is performomg well , then it is better not to touch that title – its words , length ,  words frequency etc etc.  Leave well enough alone it seems.

By playing with a title tag you may well have relegated a site that ranks well in the Google , Yahoo or Bing search engine results Serps , into the tank , perhaps never to regain its former status and stature.  The converse of this policy is to plan ahead and think out your title well in your initial website workup and keyword searches and determination.

A coming trend it seems in the “SEO Commercial Business Professional World”:

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Are you better off with a 14 year old kid working on his computer in the basement of his parent’s home ?

Stay tuned.

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It might be well asked why go to all the trouble of Search Engine Optimization – “SEO” procedures and tactics.  It changes all the time.  It is a lot of work.  You are beholden to the search engines – whether it be king Google – the 10,000 pound gorilla , who does not have to anybody,  Yahoo of which it can be near to impossible to speak to anyone if you find you have been overbilled,  and now the renamed MSN , not called simply “Bing“.

10 reasons why Google and SEO should NOT be regulated | Blog … – Techcrunch has just published an article called: “The Time Has Come To Regulate Search Engine Marketing And SEO.” The author requested anonymity for fear of a Google blackout (OR WORSE) and “doesn’t want his company associated with the …

Clear Hat SEO – A New Initiative in Transparency – I’m one of those SEO guys that started a long time ago. I remember my first SEO job I took with a company that promised me a meager base of $2K per month and a heap of bonuses tied to specific keyword phrases on any of 8 search engines. …

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In a swoop the search engines can change their algorythm and knock you out of the race.  True , true and more true.

Yet times are changing , and you better get used to it.  Marketing used to be the the “4 P’s”.  Not anymore.  You can get it cheaper on the internet , the consumer is informed – let it be cars , boats , clothes ,styles ,electronics etc etc.  It is not like the old days when “people did not know that much”.  Now even psychiatrists with a half hour appointment with patients , find that they are not “set up”  or prepared to deal with questions – better prepared than most medical specialists , and as well questions that may not have a single , cut and dry answer for the patient.  It can be said that the answer amy well depend of “what books your read” , or to where the doctor and patient researched on the web.

Simply put if the customer / patient cannot get the answer or the product to solve their needs at their terms , with a click of the mouse , then you are out of the running’s.

SEO or Search Engine Optimization places your product or service right in front of the consumer when indeed they do click that mouse.

Anything else is short sited.

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What can SEO – Search Engine Optimization on your website itself entail?

These are what are called “Online Factors”. Online factors are said to affect 20 % of Search Engine Results – (SERPS) whereas incoming links are often said to affect 80.

It’s not a case of one tack or another – it’s to ultimately do both.

Some will favor one approach almost to the extent of the other approach.

Both methods are synergistic. Both work together. Not one side works in exclusion of the other approach. Both online and offsite SEO Search Engine Optimization methods, procedures and tactics must be done.

Online factors include:

Optimizing body text

Optimizing meta tags and descriptions

Optimizing page titles

Adding or altering “Alt” tags

Adding a robots.txt file or taking one out if the robots.txt file is to the determinant of overall Serp results

If code is confusing or redundant ultimately to the search engine robots removing this redundant code or simpifying the code

Evaluating and altering images if they are impeding the search engine robots or confusing them, or diluting the effects of relevant or adjacent texts for SERP results. The same can be said of the results and effects of JAVA code and coding and flash images.

Search Engine Optimization for Flash | Kansas City infoZine News | USA – Sebastopol, CA – infoZine – Here’s a question for a modern world: If a SWF falls onto the Web and there’s no search engine to crawl it, does it make a sound? Or, put another way, why produce all that jazzy artwork and animation, …

SEARCH ENGINE OPTIMIZATION – SEO TIPS FOR WEBMASTERS: Integrating … – Search Engine Optimization Blog. Simple tips on how to optimize your website for search engines google. Optimize your website for search engines such as google , yahoo , msn … Advice or every webmaster with many tips on SEO – Search …

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Expert Search Engine Optimization | Marketing Information … – What is expert search engine optimization? SEO or search engine optimization begins with coding, designing, and programming a website to ensure that the website appears at the top of search engines and attracts targeted high quality traffic . … they will not get high ranking and this leads to no results, and the number of search engines the site has been submitted to does not make any difference. This is where expert search engine optimization professionals come in. …

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Websites are primarily built to do business on web or to promote one’s business using website. In both cases it is important for the website to be visible on various search engines; since 90% of the quality hits to the website are from search engines. Having a virtual presence through website has become very required now-a-days but what is the use of having a website if your potential customers can’t find it!

This is where Search Engine Optimization and Search Engine Marketing comes into the picture. Website gives presence to your business and SEO/SEM gives your presence a visibility as well good return to your business on Internet!

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