Slip sliding away. The world of search engines and search engine marketing travels along.
The latest updates deal with “local search” . Add in thumbnails to this of the website. More bandwidth hogs when it comes to loading times. Hello Google. Did not you ( 0r Mr. Matt Cutts) make some ground breaking announcement of the creator several months ago that website loading times would become a criteria ( if not a major criteria of Google’s search engine reward calculation and awards of positioning ? Hate to inform you that many computer users are on gasp ! dialup internet connections or high speed broadband “lite” or even mobile phones with downstream rates of in practical terms internet speed rates not much better than dialup at all. Add spyware to the mix , draining precious internet bandwidth and its one giant pull down or plug.
Is it malicious or is a ploy by Google to prove “who is boss” or a response to competitive pressures. Most likely the answer is all of the above and yet none of the above.
Google has grown and matured that like Microsoft that they are big companies , with huge multilevel departments. Its most likely a case of the left hand not knowing what the right is or is not doing and little else.
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It is downright amazing to see all the twists and turns in the world of SEO and Search Engine Marketing
It can be said that if one search engine provided all the results ( that is proper results) to all queries , then there would be no need for other products. Google edged out , or pushed out , the market monolith Yahoo in that manner. It was not a matter of a large competitor with a huge marketing budget ( read MSN/Bing)
It was a better product spread by word of mouth.
To that point Google never forgot this lesson.
Not long ago ( months) Google was seen as the force – the market monolith taking over the world
Facebook was seen in a small light , added in with highly un-targeted ads
After all isn’t Google there not so much for searches by internet users , but rather as a platform to display ads. That is where the money is so to speak.
Yet facebook has no come out of nowhere to be the place where users spend hours and hours each day.
People go to Google to “look up things” , rather technical and are then presented with ads. Wheras on facebook people go to socialize. Socialization and telling of stories go all the way back to Ali Baba and the fourty thieves.
So in the end human nature reigns supreme. People go to facebook each day for hours and hours each day. While they are there online they happen just to be served up ads.
Who would of thought. Yet the more things change the more they remain the same.
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After al Google and Google Corporation is the market monolith without challenge in its field. Bar none. The “one” to challenge mighty Microsoft in its wake.
Google Wave -”The Wave” was open source , invited programmers from the begining to work with it , was open source, would be the marketer’s dream without question bypassing spam filters direct to your customer et al. AWeber auto responder should be quaking in its boots of its sure demise. Who needs to pay aweber now for an an auto responder service?
Social networking is the dominant growing field – lucrative city . And yet in one quick flash Google Wave – the Wave is gone – goodbye
What happened ?
Will we ever now ? Forbes predicts that Wave was the Russian Front for Google and soon predicts Google’s demise
Highly unlikely yet an insightful story and events if you are on the outside of Google
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The question remains in this day and age – is the internet a simple replacement for old forms of media or a lot more
Newspapers, who are called by some in the SEO and advertising / marketing trade “Dead Tree Media” used to be at the forefront for ads in many areas – automobile car and truck ads for example. The auto dealers could not live without this promotion – it was the most cost effective means of getting customers to their doors.
All in all it was mainly a “numbers” and percentages game.
If you watch people flipping through a newspaper in a coffee or donut shop you will notice that they just flip pages and scan ads
Ads that are too busy - have tons of vehicles , or who put in non-auto specials on their ad copy ( say for example photos of the dealership building or photos of people) lose effect and advantage. Its a case of too many points on the page – well none get through
So the question now in 2010 – is the internet just a posting board for ads – that are flashed across to readers and hopefully buyers being all a percentage game or is the internet a research tool for buyers and consumers as well ? Which is more important and valid ? Or is a case of non-homogeneous markets segmented by both age and education ?
The answers are not clear yet by any ways or means.
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Its all about final effect on the consumer when it comes to advertising and the internet. Human beings have the ability to take in more and more information – yet at some point they are saturated. “That is all folks”. Its not about control of another person it s about efficiency , effectiveness and in essence getting them to buy or sign up for your product or service. Anything else is foolish lip service.
Yet how often do we forget this rule of final effect and effectiveness . It may be about the whiz bang technology that we are so impressed with. After all Moore’s Law states how computer hardware and processing abilities march inexorably onwards and upwards. Yet in the end consider the poor person subjected to a complex message. Yet end in the end remember simply to focus on one thing and one message point , that is it.
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The internally generated Gmail – Google mail – ads is that they present an example of Google using it’s own technology in reverse. Reverse engineering by not only the masters – but those who know the internal rules of how the systems work and do not work. As well more advanced strategies , tools and even testing by the Google masters may be in play. How do they know and how do they not know ?
Are there thresholds ? New mail ? Old mail ? Emails opened more often. Types of emails saved or opened more often?
What of recipients – how often , how often does the person sending the emails change ? How many emails sent , or to whom , how often each ? The questions go on and on no doubt about it.
Yet one must always remember in the analysis – that it is Google and their team involved with Gmail who are setting the stage and following rules
They know . Yet SEO people for the most part are making only intelligent , or hopefully intelligent, educated guesses and then following up on their hunches. Yet change a variable and the results may not be the direct end result of the change in variable. Often results are serendipity masquerading as real direct a to b causal end results.
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Still more notice , puzzle and admiration of the targeted Adword type ads that Gmail runs in its shadows ( almost silently and unnoticed by most Gmail users. After all Google / Gmail will proudly advise its users - why delete when Gmail gives you “unlimited space” – that is until a Gmail user finds innovative means to employ this “surplus” or “extra” space that is of course 100 % theirs to use for something more innovative – such as storing programs online ( that was worked in the warnings as a forbidden exercise . Programs that a user tries to store in Gmail as an archive are deemed a non storeable virus) or perhaps the user tries to use one of the innovative programs that will use Gmail space as a FTP. Yet overall one might say why bother when server space is just so cheap and inexpensive anyways. Still there is always the challenge of it all , and of course the hardly promoted MSN product to use if need be .
What is interesting about the right pane Gmail ads is their targeting in relation to emails sent or received. There seems to be triggers and filters. Send or receive an email about autos and guess what auto ads , send or receive an email about computers – computer theme ads , one on jobs and resumes —-
Yet send one dealing with sex or sexualy related matters and guess what . No ads. Go figure .
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Yet how does Google and Gmail determine how to choose select and delivery these targeted ads to its Gmail account holders and users?
Its all advanced SEO to a great degree in practice. Try it , notice the ads in your Gmail account right ( default settings) panel. Gmail first of all in its system scans email of users for key words and content. This was a rather a shock to the internet community when first revealed. Yet it is much more sophisticated advanced than that in process and nature.
The Google Gmail system detects which emails and their associated key words and themes are used most often , which sets are saved to the greatest degree – both in time on the system , times used , which ones are seriously archived and which ones are deleted.
The Gmail system automatically deletes “trash” and email deleted to the trash – so to a good degree those words , phrases and their ratios are enhanced and magnified for the system in the choices and choices of targeted ads and timing of delivery.
Secondly another factor in the calculations of the awarding system seems to be mail composed and “sent”. Sending and composing mail is an active , rather than passive , choice and series of choices by the Gmail client and potential consumer.
Its all in the algorithm and changing nature of the algorithms so to speak.
What is important to note for the practitioner of Search Engine Optimization SEO tactics and procedures is the nature of the tools used , their employ and levels of sophistication
If these tools are not being used in SERP Search Engine chosen Results in keyword searches and phrase resulting delivery and ranking they soon will be . Be forewarned.
All in all it can be said in life , and Google’s awarding of limitless amounts of email storage space on Gmail that there is “No such thing as a free lunch”. “Nothing is for nothing”.
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For those of us with gmail email accounts. One finds that Having a gmail account is almost essential today – if one wants the raft of Google services to assess – whether its moderated Google news alerts , Google Analystics, Google Webmaster tools etc etc etc.
Yet Google is more than liberal and generous when it comes to space allocated to Gmail. True they have set the standard – forced other email providers to up the ante. Gmail came onto the scene when hotmail offered a measly 4 mb of email space and Yahoo 6mb.
Gmail offered initially a gig and now not only that its unlimited – limited of course by one broadband upload capabilities.
Yet Google was smart and thorough in their allocation. Try saving a program in gmail as storeage and you will be restricted and denied in the process – wheras Yahoo seems to allow this facility.
Yet why is Google so forthcoming. Indeed though one can say that server space ” is cheap”, Google goes out its way to remind users not to be afraid , indeed to use more and more email storage space. Indeed go to delete an email and you will be issued a friendly reminder by king Google – as to why not store the email as you have unlimited email storage capabilities. Yet its not like a bartender offering a workman a free drink at their establishment come pay day – or indeed several free drinks .
Most Interesting indeed. Why the largess on the part of Google & Gmail.
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A question of SEO and ongoing Search Engine Optimization trends, trendlines and developments.
It is often said in jest that a “Little knowledge is a dangerouis thing”. On the converse if half a loaf of bread better than no loaf at all ? I guess so if you are starving.
One of the cardinal rules when it comes to onsite SEO work and tactics is that once a title is performomg well , then it is better not to touch that title – its words , length , words frequency etc etc. Leave well enough alone it seems.
By playing with a title tag you may well have relegated a site that ranks well in the Google , Yahoo or Bing search engine results Serps , into the tank , perhaps never to regain its former status and stature. The converse of this policy is to plan ahead and think out your title well in your initial website workup and keyword searches and determination.
A coming trend it seems in the “SEO Commercial Business Professional World”:
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Are you better off with a 14 year old kid working on his computer in the basement of his parent’s home ?
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