After al Google and Google Corporation is the market monolith without challenge in its field. Bar none. The “one” to challenge mighty Microsoft in its wake.
Google Wave -”The Wave” was open source , invited programmers from the begining to work with it , was open source, would be the marketer’s dream without question bypassing spam filters direct to your customer et al. AWeber auto responder should be quaking in its boots of its sure demise. Who needs to pay aweber now for an an auto responder service?
Social networking is the dominant growing field – lucrative city . And yet in one quick flash Google Wave – the Wave is gone – goodbye
What happened ?
Will we ever now ? Forbes predicts that Wave was the Russian Front for Google and soon predicts Google’s demise
Highly unlikely yet an insightful story and events if you are on the outside of Google
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- More and more sales and services are afforded by websites on the internet.It used to be the phrase “Let your fingers do the walking”, now it searching of products and services by internet and internet search engines
-visibility , apparent visibility of client’s business , enterprise or service
-This can both reassure the customer that they are dealing with a larger and more substantial enterprise or serve as a gateway for purchases
-this can make the client’s firm seem much larger and more dominant in the marketplace
-traffic to website to drive business or sell product
-actual sales on website
2)What are the goals
3)
-The goal is to be on the first page or at the worst at the top of page 2
-85 % of the search engine traffic is with 3 players -Goggle , Yahoo % MSN
-What works for Goggle works for the other two search engines generally
-Don’t count or ignore Yahoo- it still has a loyal following, MSN is becoming more of a factor.Computer “nubes” with Vista are generally locked into MSN as their primary search engine – not Goggle
4)What is the basis of the ranking results of Search Engine Results (SERPS)
There are two determinants.Both have to be done
a)80 % of the effect is a result of the relevance and power of incoming links coming into a website from other websites. Think of it asa count of the number of citations that an academic paper has elsewhere
b)20 % of the effect is from on site factors.Important here are Title , and meta descriptions
How much is too much ? Can over submission of a website to major search engines or directories be a bad thing. You bet.
It is always best to be on the conservative side. It is very easy to be marked and cataloged by the authoritative sites as a spammer. Once in its very difficult to be removed and taken “off the list”
Whom do you call ? Who do you contact ? How do you verify ?
Often these “procedures” are noted , in the email that may or may not arrive , are “automated”. Its worse than eBay. There is no one to contact. Its not as if you can drive to Google headquarters and have a discussion with a nice looking young women or fill out a simple form.
There are no shortages of web sites for the search engines to evaluate. Why make life difficult for yourself. It never hurts in SEO to take it slow , with a long term view , and play it safe.
Always remember that Search Engine Optimization is a two edged sword. Takes a long time to get in and make an impact and a longer time to get knocked out. That is if you play by the rules of the big boys.
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One usually hears of the positive effect of SEO practices. However on the other side of the fence are tactics that a webmaster and marketer should avoid. Such tactics are short sited if not downright foolish. SEO can well be a two sided effector of change good and bad. If a problem has been made , or a major mistake in practice and procedures is made – who do you contact ? Whom do you speak to. Add to that cases where such tactics , tools and procedures have been put into practice for a long time period – with great consistency and consistencies. How can these lapses of normally promotion be explained if they were a habit and almost institutionalized ? A simple mistake that went on for several years accidentally on a regular and ongoing basis.
.
Worse yet these tactics of SEO might of been effective to a great degree – until wham one fine morning the site or sites may be downgraded , demoted in SERPs or horrors even blacklisted by the likes of Google
What are some of these practices to avoid:
1) Hidden and tiny text
2) Cloaking
3) Hidden links
4 )Page Jacking
5) Bait and switch
6) SEO over submission and the overuse of automated search engine submission and other similar software
anything done to excess are not wise or good choices
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It might be well asked why go to all the trouble of Search Engine Optimization – “SEO” procedures and tactics. It changes all the time. It is a lot of work. You are beholden to the search engines – whether it be king Google – the 10,000 pound gorilla , who does not have to anybody, Yahoo of which it can be near to impossible to speak to anyone if you find you have been overbilled, and now the renamed MSN , not called simply “Bing“.
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Clear Hat SEO – A New Initiative in Transparency – I’m one of those SEO guys that started a long time ago. I remember my first SEO job I took with a company that promised me a meager base of $2K per month and a heap of bonuses tied to specific keyword phrases on any of 8 search engines. …
In a swoop the search engines can change their algorythm and knock you out of the race. True , true and more true.
Yet times are changing , and you better get used to it. Marketing used to be the the “4 P’s”. Not anymore. You can get it cheaper on the internet , the consumer is informed – let it be cars , boats , clothes ,styles ,electronics etc etc. It is not like the old days when “people did not know that much”. Now even psychiatrists with a half hour appointment with patients , find that they are not “set up” or prepared to deal with questions – better prepared than most medical specialists , and as well questions that may not have a single , cut and dry answer for the patient. It can be said that the answer amy well depend of “what books your read” , or to where the doctor and patient researched on the web.
Simply put if the customer / patient cannot get the answer or the product to solve their needs at their terms , with a click of the mouse , then you are out of the running’s.
SEO or Search Engine Optimization places your product or service right in front of the consumer when indeed they do click that mouse.
Anything else is short sited.
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Websites are primarily built to do business on web or to promote one’s business using website. In both cases it is important for the website to be visible on various search engines; since 90% of the quality hits to the website are from search engines. Having a virtual presence through website has become very required now-a-days but what is the use of having a website if your potential customers can’t find it!
This is where Search Engine Optimization and Search Engine Marketing comes into the picture. Website gives presence to your business and SEO/SEM gives your presence a visibility as well good return to your business on Internet!
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