Don’t Count TV Out

30 August 2010

There is no or little doubt about it that TV – Television is a terrible medium

Its one way , no interaction and in most cases its just pablum for the masses to have them watch ads.  Ads and advertisers after all are what pay for the networks and the “entertainment”.

Yet the overall quality of programming has just plummeted .  It used to be that there were 3 networks / channels in a given area and even when tv was in its infancy with only 1 channel live in an area- there was something to watch.

Not in 2010 .  Its a case of television and ad execs following a formula -  this ratio or count is of point ought 1  (.01 %).   Of course its a matter of numbers.  Yet not long ago one could predict the demise of the tv ratings and even networks.  It was hard times predicted for upcoming tv / entertainment industry execs.  After all look at the recording industry sales numbers.

Kids have much more options now.  With the internet and computers now – on msn , skype or facebook they might meet a  new girlfriend / boyfriend whereas watching TV one could guarantee 100 % that that could never ever happen .  100 % guarantee.  Add to the mix the popularity and growth of social networks.

Yet don’t count out the inertia of Television and the fact that some people “have no lives”.  TV not only serves as their community but their whole life and its outlook.

Note the following   2 pages.  They are the carefully and detailed laid out schedule of  a person who mounts and plans their whole life – day in day out , week in week out , hour per hour planning and checking off the watching of Television reality shows.  “Some Reality”

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Social Networks A Survey in the Business World

2 March 2009
The prominent and leading edge  “Citibank has recently released the results of what might be considered a major introspection in the adplace and promotion marketplace of  promotion , advertising and marketing on the US business market and in that community in the year of 2009  -  “Lacking Citibank Survey Misses The Mark About Small Business Use of Social Media”
We promise to refrain from any cynicism about the survey results we receive. That said the surveys are sometimes misleading, looking for a public relations hit. Hope that isn’t too cynical but the results of a Citibank commissioned survey about small business use of social media makes us wonder.

This goes the analysis of a Survey by the prestigious Citybank on the merits and uses of Social Networking sites and services as seen and utilized by  the marketing departments , and management at a cross section and standardized cross section of American businesses ( that are currently on board , or whose stock has not fallen off the table”)

The survey shows most of all an insight into and lack of comprehension of those folks when it comes to new and emerging tools – which can be had at a portion of the costs of other what might be considered the former mainstay of promotion and advertising.  You might think that the role of these “authorities”  would be to constantly search and be on the prowl for new , newer and more innovative tactics , tools , and strategies to keep ahead of the pack and as well keep the ever important cost structure in a restraining mode.

At the very worst the quest for new avenues of promotion puts current vendors certainly in less of  a stronghold position and if nothing else allows those on the paying side to demand better deals , and greater coverage with more accountability and feedback as well.

Oh well.

http://www.readwriteweb.com/enterprise/2009/10/misleading-citibank-survey-say.php

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