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Yet how does Google and Gmail determine how to choose select and delivery these targeted ads to its Gmail account holders and users?

Its all advanced SEO to a great degree in practice.   Try it , notice the ads in your Gmail account right ( default settings) panel.  Gmail first of all in its system scans email of users for key words and content.  This was a rather a shock to the internet community when first revealed.  Yet it is much more sophisticated advanced than that in process and nature.

The Google Gmail system detects which emails and their associated key words and themes are used most often , which sets are saved to the greatest degree – both in time on the system , times used , which ones are seriously archived and which ones are deleted.

The Gmail system automatically deletes “trash”  and email deleted to the trash – so to a good degree those words , phrases and their ratios are enhanced and magnified for the system in the choices and choices of  targeted ads and timing of delivery.

Secondly another factor in the calculations of the awarding system seems to be mail composed and “sent”.  Sending and composing mail is an active , rather than passive , choice and series of choices by the Gmail client and potential consumer.

Its all in the algorithm and changing nature of the algorithms so to speak.

What is important to note for the practitioner of Search Engine Optimization SEO tactics and procedures is the nature of the tools used , their employ and levels of sophistication

If these tools are not being used in SERP Search Engine chosen Results in keyword searches and phrase resulting delivery and ranking they soon will be .  Be forewarned.

All in all it can be said in life , and Google’s awarding of limitless amounts of email storage space on Gmail that there is “No such thing as a free lunch”. “Nothing is for nothing”.

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On with a discussion of Google & Gmails apparent largess when it comes to more than generous allocations and rules concerning email storage space in its Gmail email product.

Google itself is employing sophisticated SEO Search Engine Optimization techniques in practices in the choice and delivery of targeted Adwords ads to its registered Gmail users via their stored email. On top of that the system utilized by Google in this practice is anything but rudimentary.  Indeed this is of great use and demonstrates to the participants and practitioners of SEO , to some degree and to the least the extent of Google’s tools and level of powers and sophistication.  Be forewarned.

The adwords type ads which appear some of the time on the right hand panel of the Gmail email windows change from time  to time , and are anything but generic ads plastered in sequence.

First of all these ads may not even be noticed.  Like background music in a movie they tend to blend in.   Yet when a word or phrase is specifically targeted to a Gmail account user or users – their interest or subconscious mind may be peaked to action.  Alternatively it is no secret in the advertising business and in the psychology of the effect of ads that some of the time its not a direct message but continued and continual repetition again and again – that influences customers and consumers in buying choices and apparent brand loyalties and brand loyalty choice and cultivation.

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