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It is oft quoted that one man’s “freedom fighter”  is another man’s “terrorist”.  The same statement can be held to be somewhat relevant when it comes to spam – or junk email.  email is still one of the most effective means of sales in 2010 yet.  Especially if one has a list – gleaned from previous sales or traded with contacts.

The means of marketing for or with lists goes as far back in recent advertising as Sears Roebuck and the famed Sear’s Catalog.  Sell a consumer a product — even at a loss , yet obtain his or her name as a future customer and you have a target to throw mud against the wall.  Its not John Candy , explaining on a SCTV skit as to why he and his “partner”  had remade the famed film classic “Midnight Cowboy” as a 3d movie  – “Well Maam its like this – we thought about it and…. if only a small percentage … 1/10 of a 1/10 of a percent of the people who went to see the original famous Midnight Cowboy movie went to see our film then we would be on the “Gravy Train”.

Yet these concepts of working with a list often meet limited results in the hands of the inexperienced and rank amateurs.  For example one Bridges long hair seminars , involved in the marketing of  long hair seminars, this fellow and  character had it all worked out.  He would offer a favor or prize online at his site – an ebook of a hard cover book , that had been promoted and touted by Oprah herself.  The hard cover book cost  $ 55 at Barnes and Nobles or Chapters worked out this rank novice.  The book was “hot hot hot”.  He could purchase and ebook version online on ebay.  Then over the book on an autoresponder for free, collect the names .   These names would thus form the basis of his targeted marketing list – his gold mine , who would certainly purchase more product . to earn the Bridges character big money.

Welcome to life and reality in 2010.   First of all – if the book was that hot – then it would of been available online for free , or at little cost and risk from many other sources – not the least would be file sharing and torrents.  Next add in duplicate and decoy email addresses – all free or little charge – thus diluting the real effect and power of the list.  Lastly add in spam filters so that the messages or sales messages in many if not most cases would never reach the potential purchaser and buyer what so ever.  Welcome to life – if the idea is good its most likely been thought of and worked with before.  However in these marketing times , the time frames are very quick and rapid and you have to be at the leading edge of the curve.

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History of marketing and quirks of fate – how did the term “spam “  when it relates to “junk”  email come about ?

It seems that the term “spam”  and “spam email” comes from an association with a Monty Python skit about medieval Swedish Vikings and spam .  Spam for the most part in our age is defined as a canned meat made largely from pork whereas “Junk”  , unsolicited or unwanted email is currently referred to as “spam “  as well . Spam email can refer to any unwanted email or message , yet in it’s truest defined term – it refers to email that is not only unwanted and unrequested but also repetitive as in machine or computer generated.

It seems that somehow early on , for whatever humor , junk email somehow became intertwined in computer humor , description and labeling with that memorable , if not famous Monty Python skit dealing with “Spam” canned meat and not in any way with email , or indeed with communication in any form or means what so ever.  There seems to be little relationship or understanding between the two.   A case of an inside joke ?  What is the relationship. Spam is mass produced , to many it is tasteless and unwanted – yet spam is a commercial product that seems to have had a real historic market , and even following .  It can even to be said , that although somewhat tasteless , it is nutritious and can be “spiced up”  and added to.  None of which can be said to relate to Spam email and spam email marketing practices , techniques and strategies.

Junk email it seems could of been labeled and described in many entirely different and distinct ways and means.  Serendipity it seems.  A strange twist of fate indeed and an odd label.

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