After al Google and Google Corporation is the market monolith without challenge in its field. Bar none. The “one” to challenge mighty Microsoft in its wake.
Google Wave -”The Wave” was open source , invited programmers from the begining to work with it , was open source, would be the marketer’s dream without question bypassing spam filters direct to your customer et al. AWeber auto responder should be quaking in its boots of its sure demise. Who needs to pay aweber now for an an auto responder service?
Social networking is the dominant growing field – lucrative city . And yet in one quick flash Google Wave – the Wave is gone – goodbye
What happened ?
Will we ever now ? Forbes predicts that Wave was the Russian Front for Google and soon predicts Google’s demise
Highly unlikely yet an insightful story and events if you are on the outside of Google
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It used to be easy – or at least easier. A company or group planned its media campaign.
Note the word chosen is “campaign” – its a military word – of a military attack or set of attacks. Strategy was chosen. Tools and / or personnel were bought , purchased , rented or obtained. The “message ” was formulated . Often this was done with great amounts of executive time – while in the end if people / salesperson were involved in the actual delivery or implementation they were not only the purveyors of the information but also served to fine tune or even change the message for results.
The humor in the equation is that upper management would then take credit – all very clueless and go on with more of the same – much more. The quote that comes to mind is a newspaper person who when asked , in the time frame after world war 1 , how the war , or war campaigns started – summed it as up as – “When politicians begin to believe the lies that they have spouted”.
The point of this is two points: first that means of disseminating information have changed. It used to be that information would be broadcast wholesale – best examples are newspapers and television /TV. Broadcasting came to some end – due to the proliferation of channels.
The next step was “targeting” and “target marketing” customers and potential customers. 1/8 of a loaf of bread bought or sold 1000 times was better than selling 5 loafs of bread to a few customs with broadcasting.
The problem with this strategy now is that customers / potential customers and clients can now filter their information. Whether it is by RSS feeds , spam filters or other means , what was a terribly well crafted message , the marketing message or talking points, may never get to the customer or decision maker at all. The whole effort so to speak is “wasted”. It would of been better for the marketer not to have gotten up in the morning at all.
The second area of great change and changes is in the time frame and time frames involved in the whole series of events . More on this in part 2
credit due – the basic ideas for this discussion arose from an excellent podcast hosted at
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