Yet how does Google and Gmail determine how to choose select and delivery these targeted ads to its Gmail account holders and users?
Its all advanced SEO to a great degree in practice. Try it , notice the ads in your Gmail account right ( default settings) panel. Gmail first of all in its system scans email of users for key words and content. This was a rather a shock to the internet community when first revealed. Yet it is much more sophisticated advanced than that in process and nature.
The Google Gmail system detects which emails and their associated key words and themes are used most often , which sets are saved to the greatest degree – both in time on the system , times used , which ones are seriously archived and which ones are deleted.
The Gmail system automatically deletes “trash” and email deleted to the trash – so to a good degree those words , phrases and their ratios are enhanced and magnified for the system in the choices and choices of targeted ads and timing of delivery.
Secondly another factor in the calculations of the awarding system seems to be mail composed and “sent”. Sending and composing mail is an active , rather than passive , choice and series of choices by the Gmail client and potential consumer.
Its all in the algorithm and changing nature of the algorithms so to speak.
What is important to note for the practitioner of Search Engine Optimization SEO tactics and procedures is the nature of the tools used , their employ and levels of sophistication
If these tools are not being used in SERP Search Engine chosen Results in keyword searches and phrase resulting delivery and ranking they soon will be . Be forewarned.
All in all it can be said in life , and Google’s awarding of limitless amounts of email storage space on Gmail that there is “No such thing as a free lunch”. “Nothing is for nothing”.
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On with a discussion of Google & Gmails apparent largess when it comes to more than generous allocations and rules concerning email storage space in its Gmail email product.
Google itself is employing sophisticated SEO Search Engine Optimization techniques in practices in the choice and delivery of targeted Adwords ads to its registered Gmail users via their stored email. On top of that the system utilized by Google in this practice is anything but rudimentary. Indeed this is of great use and demonstrates to the participants and practitioners of SEO , to some degree and to the least the extent of Google’s tools and level of powers and sophistication. Be forewarned.
The adwords type ads which appear some of the time on the right hand panel of the Gmail email windows change from time to time , and are anything but generic ads plastered in sequence.
First of all these ads may not even be noticed. Like background music in a movie they tend to blend in. Yet when a word or phrase is specifically targeted to a Gmail account user or users – their interest or subconscious mind may be peaked to action. Alternatively it is no secret in the advertising business and in the psychology of the effect of ads that some of the time its not a direct message but continued and continual repetition again and again – that influences customers and consumers in buying choices and apparent brand loyalties and brand loyalty choice and cultivation.
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For those of us with gmail email accounts. One finds that Having a gmail account is almost essential today – if one wants the raft of Google services to assess – whether its moderated Google news alerts , Google Analystics, Google Webmaster tools etc etc etc.
Yet Google is more than liberal and generous when it comes to space allocated to Gmail. True they have set the standard – forced other email providers to up the ante. Gmail came onto the scene when hotmail offered a measly 4 mb of email space and Yahoo 6mb.
Gmail offered initially a gig and now not only that its unlimited – limited of course by one broadband upload capabilities.
Yet Google was smart and thorough in their allocation. Try saving a program in gmail as storeage and you will be restricted and denied in the process – wheras Yahoo seems to allow this facility.
Yet why is Google so forthcoming. Indeed though one can say that server space ” is cheap”, Google goes out its way to remind users not to be afraid , indeed to use more and more email storage space. Indeed go to delete an email and you will be issued a friendly reminder by king Google – as to why not store the email as you have unlimited email storage capabilities. Yet its not like a bartender offering a workman a free drink at their establishment come pay day – or indeed several free drinks .
Most Interesting indeed. Why the largess on the part of Google & Gmail.
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One major point about Google and the assorted Google range of products online that many seem not to understand are two points.
One is that Google does not always innovate – frequently they follow the field – like Merck in the drug field they let others do the hard work and make the mistakes. Then they “move in”. The old business model was to let the innovators make all the mistakes and have the costs and then use “the proven model”. In 2010 or even in 1995 the old man’s marketing philosophy was the hold out of some old men who were clueless and living the life of perks on the top floor.
Google is somewhere in the middle . They pay great attention to trends and changes in the marketplace. Its not an old “lets wait and see” , but rather lets get at it right away and improve it !
Gmail was in “Beta version” for years. First it was invite only. Then testing. Then gmail by invite only. Whereas Microsoft bought an established product and when the time came for market upgrades ( as forced by Gmails advanced features and great amount of storage space added and on hand) just did not seem to be prepared in any manner.
It seemed to take forever for hotmail to do the upgrade and upgrades to the level of Gmail’s service and performance. Even then they made serious mistakes and flaws in the marketplace. One elderly women in fact was convinced that Microsoft had gone out of their way to wipe out the favorite photos of her grandchildren- targeting her specifically. Even though it was explained to her that a) she was getting the service for free and at no charge so that she was in no position to complain b) that as a consumer she was getting valued upgrades to service and in fact in her case she was on the early ( and trial and error) part of the curve c) it was her responsibility to download and save her attachments / photo files
In the end the hapless hotmail consumer , who after all was using the service of a most major company Microsoft – who indeed had great warning that Gmail with its advanced features and online storage capacities were on the way – blamed Microsoft / hotmail to no end . “Those Bastards” were her retort.
Still it is interesting that Microsoft seems not to have learned its lesson. It is currently re-branding its products on a regular and ongoing basis for some reason known only to Microsoft execs. Somehow hotmail / MSN messenger is now termed “Windows live”
To its credit , the brands still remain around due to the ubiquitous nature of being installed on most computer systems – that is with Microsoft operating systems today.
More of Google and its polices and strategies of innovation to follow
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