Spam Spam Spam
It is oft quoted that one man’s “freedom fighter” is another man’s “terrorist”. The same statement can be held to be somewhat relevant when it comes to spam – or junk email. email is still one of the most effective means of sales in 2010 yet. Especially if one has a list – gleaned from previous sales or traded with contacts.
The means of marketing for or with lists goes as far back in recent advertising as Sears Roebuck and the famed Sear’s Catalog. Sell a consumer a product — even at a loss , yet obtain his or her name as a future customer and you have a target to throw mud against the wall. Its not John Candy , explaining on a SCTV skit as to why he and his “partner” had remade the famed film classic “Midnight Cowboy” as a 3d movie – “Well Maam its like this – we thought about it and…. if only a small percentage … 1/10 of a 1/10 of a percent of the people who went to see the original famous Midnight Cowboy movie went to see our film then we would be on the “Gravy Train”.
Yet these concepts of working with a list often meet limited results in the hands of the inexperienced and rank amateurs. For example one Bridges long hair seminars , involved in the marketing of long hair seminars, this fellow and character had it all worked out. He would offer a favor or prize online at his site – an ebook of a hard cover book , that had been promoted and touted by Oprah herself. The hard cover book cost $ 55 at Barnes and Nobles or Chapters worked out this rank novice. The book was “hot hot hot”. He could purchase and ebook version online on ebay. Then over the book on an autoresponder for free, collect the names . These names would thus form the basis of his targeted marketing list – his gold mine , who would certainly purchase more product . to earn the Bridges character big money.
Welcome to life and reality in 2010. First of all – if the book was that hot – then it would of been available online for free , or at little cost and risk from many other sources – not the least would be file sharing and torrents. Next add in duplicate and decoy email addresses – all free or little charge – thus diluting the real effect and power of the list. Lastly add in spam filters so that the messages or sales messages in many if not most cases would never reach the potential purchaser and buyer what so ever. Welcome to life – if the idea is good its most likely been thought of and worked with before. However in these marketing times , the time frames are very quick and rapid and you have to be at the leading edge of the curve.
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