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The question remains in this day and age – is the internet a simple replacement for old forms of media or a lot more

Newspapers, who are called by some in the SEO and advertising / marketing trade “Dead Tree Media”  used to be at the forefront for ads in many areas – automobile car and truck ads for example.  The auto dealers could not live without this promotion – it was the most cost effective means of getting customers to their doors.

All in all it was mainly a “numbers”  and percentages game.

If you watch people flipping through a newspaper in a coffee or donut shop you will notice that they just flip pages and scan ads

Ads that are too busy -  have tons of vehicles , or who put in non-auto specials on their ad copy    ( say for example photos of the dealership building or photos of people) lose effect and advantage.  Its a case of too many points on the page – well none get through

So the question now in 2010 – is the internet just a posting board for ads – that are flashed across to readers and hopefully buyers being all a percentage game or is the internet a research tool for buyers and consumers as well ?  Which is more important and valid ?  Or is a case of non-homogeneous markets segmented by both age and education ?

The answers are not clear yet by any ways or means.

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Its all about final effect on the consumer when it comes to advertising and the internet.  Human beings have the ability to take in more and more information – yet at some point they are saturated.   “That is all folks”.  Its not about control of another person it s about  efficiency , effectiveness and in essence getting them to buy or sign up for your product or service.  Anything else is foolish lip service.

Yet how often do we forget this rule of final effect and effectiveness .  It may be about the whiz bang technology that we are so impressed with.  After all Moore’s Law states how computer hardware and processing abilities march inexorably onwards and upwards.  Yet in the end consider the poor person subjected to a complex message. Yet end in the end remember simply to focus on one thing and one message point , that is it.

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Still more notice , puzzle and admiration of the targeted Adword type ads that Gmail runs in its shadows ( almost silently and unnoticed by most Gmail users. After all Google / Gmail will proudly advise its users -  why delete when Gmail gives you “unlimited space” – that is until a Gmail user finds innovative means to employ this “surplus” or “extra” space that is of course 100 % theirs to use for something more innovative – such as storing programs online ( that was worked in the warnings as a forbidden exercise .  Programs that a user tries to  store in Gmail as an archive are deemed a non storeable virus) or perhaps the user tries to use one of the innovative programs that will use Gmail space as a FTP.  Yet overall one might say why bother when server space is just so cheap and inexpensive anyways.  Still there is always the challenge of it all , and of course the hardly promoted MSN product to use if need be .

What is interesting about the right pane Gmail ads is their targeting in relation to emails sent or received. There seems to be triggers and filters.  Send or receive an email about  autos and guess what auto ads , send or receive an email about computers – computer theme ads , one on jobs and resumes —-

Yet send one dealing with sex or sexualy related matters and guess what .  No ads.  Go figure .

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Keywords can be said to represent the major and minor search phrases that describe the products, services, or information available on your site.       In addition, there may be other words or phrases that are frequently used alongside these search terms, such as brand names, etc,.  What is interesting about the process is that people may search for your product or service with search engines that may not be mainstream and in ways anyone but a good , proficient marketer might not pick up on.

For example a person looking for a travel agent may not be looking up a travel agent directly.  For example they may be looking up in a search engine more specific or different terms.   For example a traveler looking to book a hotel in  at their destination may not be searching for travel agents in their direct area or online but rather specifically for “Hotel Hong Kong”  or “Hotels in Hong Kong”  or even more specifically as ” Extended Stay Hotel Winnipeg”.

The point of the exercise is to drive business to your website – in this case a travel industry agency.  A novice might think that the correct and indeed only way to position their website for traffic and cash paying customers would be to rank.

Keyword Elite Guide – Improve Your SEO Efforts By Leaving Comments – Your moniker can have keywords in it (only helps if there are not any no follow tags) but it should be related to you or what you do. For example if you teach people how to blog you could use the moniker Blog Boy or Blogging Teacher but …

How to convert traffic to buyers/clients – Daily SEO blog – How can combination keywords help you build your traffic. Are you on the 3rd / 5th page on… Measuring success for your SEO campaigns. Ann Smarty, wrote an interesting article the other day… Name (required) E Mail(required) …

COMMON SENSE SEO STRATEGIES | LarymDesign.com – Do ensure that the key phrases and keywords that you select appear multiple times in every one of your paragraphs and the entire content as a whole. Remember to put in connected phrases and keywords to help give a boost to your SEO. …

SEO – About Search Engine Positioning Strategy | Zilination – To get your site within those top ten rankings you need to follow a progressive SEO strategy. The general approach is to include your search engine optimized language in the form of key words in your web page’s titles, descriptions and …

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