On with a discussion of Google & Gmails apparent largess when it comes to more than generous allocations and rules concerning email storage space in its Gmail email product.
Google itself is employing sophisticated SEO Search Engine Optimization techniques in practices in the choice and delivery of targeted Adwords ads to its registered Gmail users via their stored email. On top of that the system utilized by Google in this practice is anything but rudimentary. Indeed this is of great use and demonstrates to the participants and practitioners of SEO , to some degree and to the least the extent of Google’s tools and level of powers and sophistication. Be forewarned.
The adwords type ads which appear some of the time on the right hand panel of the Gmail email windows change from time to time , and are anything but generic ads plastered in sequence.
First of all these ads may not even be noticed. Like background music in a movie they tend to blend in. Yet when a word or phrase is specifically targeted to a Gmail account user or users – their interest or subconscious mind may be peaked to action. Alternatively it is no secret in the advertising business and in the psychology of the effect of ads that some of the time its not a direct message but continued and continual repetition again and again – that influences customers and consumers in buying choices and apparent brand loyalties and brand loyalty choice and cultivation.
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An interesting question in this day and age. Where do you hunt for run away kids or kids on the street ?
It used to be that you asked their friends , or their school friends. Or with die hard cases “On the street”
It used to be that neighborhood or school friends were key. Then kids retreated into the world of tv or movies .
Now their friends are on the internet , and even better in social networking sites. At the worst the need may be simply to communicate with local friends. If the kid has no money or cell phone available check out means of internet and free internet – say the local internet cafes. Secondly check out places where free internet is afforded and available
First that comes to mind are libraries. Second employment and job posting sites. Also try bus depots and the like
The run away may be simply posting and reading emails. They may be a known commodity around a site – cadging unused internet time.
Next check the individual’s social networking pages - facebook and the like f for clues and posted information
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It seems that the term “spam” and “spam email” comes from an association with a Monty Python skit about medieval Swedish Vikings and spam . Spam for the most part in our age is defined as a canned meat made largely from pork whereas “Junk” , unsolicited or unwanted email is currently referred to as “spam “ as well . Spam email can refer to any unwanted email or message , yet in it’s truest defined term – it refers to email that is not only unwanted and unrequested but also repetitive as in machine or computer generated.
It seems that somehow early on , for whatever humor , junk email somehow became intertwined in computer humor , description and labeling with that memorable , if not famous Monty Python skit dealing with “Spam” canned meat and not in any way with email , or indeed with communication in any form or means what so ever. There seems to be little relationship or understanding between the two. A case of an inside joke ? What is the relationship. Spam is mass produced , to many it is tasteless and unwanted – yet spam is a commercial product that seems to have had a real historic market , and even following . It can even to be said , that although somewhat tasteless , it is nutritious and can be “spiced up” and added to. None of which can be said to relate to Spam email and spam email marketing practices , techniques and strategies.
Junk email it seems could of been labeled and described in many entirely different and distinct ways and means. Serendipity it seems. A strange twist of fate indeed and an odd label.
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An interesting question – what do “kids” do on their computers ?
Many parents use their kids as their technical “experts” . This is a fact often overlooked. Often websites – leaders in their field , the “authority” websites are seen as the key dominant model – the reference point that many if not most “adult “ users ( the ones with some cash , charge and Paypal funds) to allocate for purchases. Kids are ignored – basically. Its the adults after all who make the purchases.
One need only hark bark to early tv advertising for Matell kids products. We take for granted what were our Saturday morning rituals of watching “cartoons” not realized that the real purpose was to sell the tv watchers the toys “online” or on the tv screen.
Yet early on this advertising model almost failed and was just about janked off the air. It seemed that their was “little response to the ads”. It was as if it was a big box store sales manager , or the manager of a pharmaceutical firm – checking the pulse every 10 minutes without looking forward , screaming at professional sales staff that “You have no time for analysis / company philosophy … You have to get out there and pave the pavement and make sales”.
Well the amazing thing was that the business model worked well – for Saturday morning cartoons to sell high end toys. The kids had to pester their parents , arrive at the store to purchase , clean out the wholesale dealer’s stock, and then the large reorders would occur – all with now understood and predictable time delays
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A question of SEO and ongoing Search Engine Optimization trends, trendlines and developments.
It is often said in jest that a “Little knowledge is a dangerouis thing”. On the converse if half a loaf of bread better than no loaf at all ? I guess so if you are starving.
One of the cardinal rules when it comes to onsite SEO work and tactics is that once a title is performomg well , then it is better not to touch that title – its words , length , words frequency etc etc. Leave well enough alone it seems.
By playing with a title tag you may well have relegated a site that ranks well in the Google , Yahoo or Bing search engine results Serps , into the tank , perhaps never to regain its former status and stature. The converse of this policy is to plan ahead and think out your title well in your initial website workup and keyword searches and determination.
A coming trend it seems in the “SEO Commercial Business Professional World”:
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Are you better off with a 14 year old kid working on his computer in the basement of his parent’s home ?