After al Google and Google Corporation is the market monolith without challenge in its field.  Bar none.  The “one”  to challenge mighty Microsoft in its wake.

Google Wave -”The Wave”  was open source , invited programmers from the begining to work with it , was open source, would be the marketer’s dream without question bypassing spam filters direct to your customer et al.    AWeber auto responder should be quaking in its boots of its sure demise.  Who needs to pay aweber now for an an auto responder service?

Social networking is the dominant growing field – lucrative city .  And yet in one quick flash Google Wave – the Wave is gone – goodbye

What happened ?

Will we ever now ?  Forbes predicts that Wave was the Russian Front for Google and soon predicts Google’s demise

Highly unlikely yet an insightful story and events if you are on the outside of Google

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Newspapers, who are called by some in the SEO and advertising / marketing trade “Dead Tree Media”  used to be at the forefront for ads in many areas – automobile car and truck ads for example.  The auto dealers could not live without this promotion – it was the most cost effective means of getting customers to their doors.

All in all it was mainly a “numbers”  and percentages game.

If you watch people flipping through a newspaper in a coffee or donut shop you will notice that they just flip pages and scan ads

Ads that are too busy -  have tons of vehicles , or who put in non-auto specials on their ad copy    ( say for example photos of the dealership building or photos of people) lose effect and advantage.  Its a case of too many points on the page – well none get through

So the question now in 2010 – is the internet just a posting board for ads – that are flashed across to readers and hopefully buyers being all a percentage game or is the internet a research tool for buyers and consumers as well ?  Which is more important and valid ?  Or is a case of non-homogeneous markets segmented by both age and education ?

The answers are not clear yet by any ways or means.

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Yet how often do we forget this rule of final effect and effectiveness .  It may be about the whiz bang technology that we are so impressed with.  After all Moore’s Law states how computer hardware and processing abilities march inexorably onwards and upwards.  Yet in the end consider the poor person subjected to a complex message. Yet end in the end remember simply to focus on one thing and one message point , that is it.

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A year of  so ago a prominent – forward thinking and innovative ( at least in his mind)  businessman was complaining bitterly – “And another thing these people running businesses out of their houses and homes are not paying business taxes”

Well it may be true that city , provincial state and federal governments are not far behind in figuring out how to work the taxes , this will take some time due to the bureaucratic structure and system. We may well living in a “golden age”  or perhaps not.  Add to this the benefit in terms of costs of being able to use  residential as opposed to business phone and internet rates.

Here is a most amazing discovery by the financial magazine Forbes. If Forbes is only just realizing how the landscape has changed – then government and government agencies must be somewhat further back.

Sales tax collection compliance among eBay sellers is “alarmingly low,” says a new academic study published as states look for ammunition to bolster tax-collection laws.

When Georgia State University Economics Professor James Alm and Mikhail I. Melnik, an assistant professor of economics at Niagara University, downloaded and analyzed data on all consumer electronics sold on eBay during a 24-hour-period in July 2007, they found that only 18% of sellers bothered to collect sales tax even on sales to buyers within their own states. Under current federal law, an online seller has to collect sales taxes on purchases by buyers in his home state, but not on those by buyers from other states in which he has no physical presence, or “nexus.” States generally exempt residents who aren’t in business and make only “occasional” sales–say at a garage sale–from this requirement.

Not surprisingly, the new study, which appears in the National Tax Journal, found compliance rises dramatically with the size of the merchant. But Melnik said in an interview that he was surprised to find that even among eBay sellers with 10,000 to 15,000 ratings–meaning they have had that many unique customers and hardly qualify as “occasional” sellers–only half bothered to collect sales taxes on in-state sales. “They appear to be real businesses who have decided deliberately not to comply with state sales tax,” Melnik said. “That’s a violation of law.” (EBay gives all sellers the option of having sales taxes included when the final purchase price is calculated, allowing the researchers to determine whether the taxes were being charged although not whether the taxes collected were actually remitted to the states.)

Melnik said it seems likely some merchants who aren’t collecting in-state sales taxes aren’t complying with income tax laws either. Someone who is buying and selling items as a business (even a side business) on eBay would normally report it on a Schedule C attached to his 1040. This provides better tax treatment than is afforded hobbyists selling on eBay, who legally must report their sales, but can only deduct their expenses as miscellaneous itemized deductions. (For more on tax reporting of side businesses and hobbies, click here.)

But nonreporting of eBay sales is apparently widespread. For example, in April, a U.S. Tax Court judge ruled an Internal Revenue Service revenue officer was liable for back taxes from thousands of eBay clothing sales that she hadn’t reported on her tax forms.

Beginning in 2012 (for transactions taking place in 2011 and later) credit card companies and third-party transaction handlers such as eBay and Amazon.com must report to the IRS annually the gross sales of any U.S. seller doing more than 200 transactions and $20,000 in sales per year. Congress passed this requirement in 2008 to help pay for the first-time-home-buyer tax credit.

Meanwhile, the states have been using new laws, enforcement tactics and pressure on Congress to attempt to capture more sales taxes from online sales. New York, North Carolina and Rhode Island have passed novel laws that attempt to force big online out-of-state retailers such as Amazon and Overstock.com to collect their sales taxes based on the location of the companies’ affiliate sellers. Those laws are being challenged in court, as is a new Colorado “big brother” law that requires certain out-of-state merchants to either collect the tax or advise customers of their (widely ignored) obligation to pay it over to their state if the merchant doesn’t collect it. With state and local sales taxes nationwide now averaging a record 8.6%, billions of dollars in revenue a year are at stake nationwide.

http://forbes.com

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Are there thresholds ? New mail ? Old mail ? Emails opened more often. Types of emails saved or opened more often?
What of recipients – how often , how often does the person sending the emails change ? How many emails sent , or to whom , how often each ? The questions go on and on no doubt about it.

Yet one must always remember in the analysis – that it is Google and their team involved with Gmail who are setting the stage and following rules

They know . Yet SEO people for the most part are making only intelligent , or hopefully intelligent, educated guesses and then following up on their hunches. Yet change a variable and the results may not be the direct end result of the change in variable. Often results are serendipity masquerading as real direct a to b causal end results.

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What is interesting about the right pane Gmail ads is their targeting in relation to emails sent or received. There seems to be triggers and filters.  Send or receive an email about  autos and guess what auto ads , send or receive an email about computers – computer theme ads , one on jobs and resumes —-

Yet send one dealing with sex or sexualy related matters and guess what .  No ads.  Go figure .

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Its all advanced SEO to a great degree in practice.   Try it , notice the ads in your Gmail account right ( default settings) panel.  Gmail first of all in its system scans email of users for key words and content.  This was a rather a shock to the internet community when first revealed.  Yet it is much more sophisticated advanced than that in process and nature.

The Google Gmail system detects which emails and their associated key words and themes are used most often , which sets are saved to the greatest degree – both in time on the system , times used , which ones are seriously archived and which ones are deleted.

The Gmail system automatically deletes “trash”  and email deleted to the trash – so to a good degree those words , phrases and their ratios are enhanced and magnified for the system in the choices and choices of  targeted ads and timing of delivery.

Secondly another factor in the calculations of the awarding system seems to be mail composed and “sent”.  Sending and composing mail is an active , rather than passive , choice and series of choices by the Gmail client and potential consumer.

Its all in the algorithm and changing nature of the algorithms so to speak.

What is important to note for the practitioner of Search Engine Optimization SEO tactics and procedures is the nature of the tools used , their employ and levels of sophistication

If these tools are not being used in SERP Search Engine chosen Results in keyword searches and phrase resulting delivery and ranking they soon will be .  Be forewarned.

All in all it can be said in life , and Google’s awarding of limitless amounts of email storage space on Gmail that there is “No such thing as a free lunch”. “Nothing is for nothing”.

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